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Exit Intent Forms

Exit intent forms are pop-ups that display offers before visitors leave, turning missed opportunities into captured leads.

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  • Boost conversions by engaging visitors before they leave your site

  • Set triggers based on time, scroll depth, or accessing specific pages

  • Create standard and pop-up forms to target more customers

Capture more leads with exit intent forms.

Sometimes prospects don’t reach out, but you can still try to connect with them. When you have exit pop-up CTA forms on your website, you can automatically trigger messages before prospective customers leave your page.

You can capture more leads without expanding your outreach. Plus, you can customize when your pop-up intent shows, whether based on time, scroll depth, or when a user reaches a specific page. 

  1. Customize your exit intent software.

    Contact prospective customers at the best possible time with customizable pop-up CTAs that are optimized for exit-intent software. Decide on static or pop-up CTAs with embedded forms, decide where to place them, and create triggers based on user actions to optimize when your pop-ups appear.

  2. Learn more about your prospects.

    Build relationships with prospects by using exit intent forms that automatically integrate with HubSpot Smart CRM. Gain valuable insights into visitor interactions and improve your marketing efforts.

  3. Strike while the iron is hot with lead nurture software.

    After collecting contact details from your exit intent software, you want to start nurturing those leads immediately. Start a targeted ad campaign or send custom, automated emails to new prospects. With Marketing Hub, you’ll have the tools to connect with customers.

  4. Never misplace customer data again.

    HubSpot isn’t just a marketing tool. Our incredibly powerful CRM helps you at every step of the customer journey to help you make the best out of your data.You'll find all the features you want, from ad analytics, email marketing, forms, and a customer database, plus hundreds of integrations with your other favorite tools.

Have questions? Give us a call and we'll walk you through it.

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Frequently Asked Questions

Find quick answers to common questions about HubSpot’s exit intent forms. 

Exit intent forms provide a company with the ability to understand when a visitor plans to leave a site and then serve a popup or message designed to keep their attention or capture their email address. 

HubSpot’s exit intent does this and more. HubSpot exit intent forms track mouse movement or clicks within the site and then displays the message when the user follows the pattern of someone about to leave. Beyond the messaging displayed on the site, HubSpot exit intent can also be used to send automated emails like abandoned cart messages or other campaigns designed to re-engage customers.

Exit intent forms use JavaScript to monitor mouse movement patterns and scroll activity. When the system detects mouse movements indicating a visitor’s exit from the site, it triggers the form.

HubSpot’s exit intent forms are part of Marketing Hub, and you can get started with them for free. If you’re looking for more advanced features to help automate and scale your marketing operations, HubSpot also offers premium features with its Starter, Professional, and Enterprise editions of Marketing Hub.

When a website visitor fills out one of your exit intent forms, they are automatically added to your CRM along with their browsing history. Once they become a CRM contact, you can then use their information to trigger email workflows, create follow-up tasks for your sales teams, or add them to retargeting campaigns, all using the same marketing tools you used to build your form.