Dedicated IP Address add-on

Have more control over your individual sender reputation. The Dedicated IP add-on will deliver all marketing email for your account using your dedicated IP.

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Take Full Control Over Your Deliverability

With a Dedicated IP, you won't have to worry about your deliverability or sender score being impacted by other email senders.

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See why thousands of customers use HubSpot to send better email.

Focus on your content, not your sender score.

  1. Peace of mind for your email deliverability

    The sender score of a shared IP is largely determined by the behavior and deliverability of the whole group. HubSpot's email deliverability team works hard to maintain our best-in-class deliverability ratings for these shared IPs. Still, some users might require complete control over their own deliverability and sender score. With a dedicated IP from HubSpot, you can rest assured that you have total ownership of your organizations deliverability.
  2. Your deliverability is our priority.

    A new dedicated IP address requires a gradual warm-up plan to establish a positive reputation. HubSpot will automatically warm up your dedicated IP based on how contacts interact with your email. With each send it will optimize for deliverability to establish a good reputation for your IP. No list segmentation needed.

    Our email deliverability team will also consistently monitor your IP address to ensure you maintain a high sender score. If there are ever any issues, we will assist you in troubleshooting to sustain high deliverability.

  3. Is a dedicated IP right for you?

    HubSpot's shared IPs have consistently high sender scores, but maybe your organization requires complete control over your deliverability. You should consider purchasing a dedicated IP if you:

    • Maintain permission-based, engaged lists of contacts.
    • Need complete control over your sending reputation.
    • Send more than 100,000 messages every month.

All-in-One Inbound Marketing Software for Your Entire Team


Publish relevant, engaging, conversion-optimized content with tools that speed up creation, keep formatting consistent, and make it easy to optimize for search.

Landing Pages

Launch landing pages that look perfect across devices, add forms optimized for completion in one click, and automatically change content based on who's viewing your page.


Create stunning email templates, automatically personalize subject lines and content for each recipient, and run A/B tests to improve open rates and clickthroughs.

Marketing Automation

Let your leads find their own path to purchase to close more deals. With marketing automation, you can use each lead's behavior to tailor emails, content, offers, and outreach at scale.

Lead Management

Access each contact's information and see every interaction you've already had. Use this data to create hyper-targeted campaigns that close more deals.


Gain insight into your entire customer journey to see which marketing assets are working the hardest. Use multi-touch revenue attribution to show how marketing impacts the bottom line.


Separate all your marketing assets by team so every user has access to the right content.

Social Media

Monitor brand mentions and relevant conversations, track engagements automatically, and schedule your social posts to be published when the right people will see them.


Plan your content strategy around topics that will elevate your authority in search engines, get as-you-type optimization advice as you're creating content, and measure real SEO ROI with integrated analytics.


Design CTAs visitors can't help but click, know who clicks which CTAs, and measure performance to optimize clickthrough rates over time.


Track the ROI of your Facebook, Instagram, LinkedIn, and Google advertising with precision, and stop struggling to justify your paid ad spend.

Salesforce Integration

Bi-directional sync with Salesforce means a record of every email open, CTA click, and form submission is at your fingertips. Use this data to score leads and create segmented lists.

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