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Like HubSpot, oneforty recognizes the importance of social media in the transformation of marketing, and has created a directory of social media applications, including the social media marketing tool SocialBase.

This directory will merge into the HubSpot App Marketplace, the largest app store for marketing.

Oneforty CEO Laura Fitton and her team will be joining HubSpot's team in its Cambridge office immediately, growing the team at HubSpot to 285 people.

Read more about the acquisition here.

Originally published Aug 18, 2011 4:30:00 PM, updated January 17 2023