-- HubSpot Takes Home MITX Award for Most Innovative Business Strategy --
Cambridge, Mass. - June 11, 2008 - HubSpot, an Internet marketing software provider, was named a winner at the 5th annual MITX Awards. MITX awarded HubSpot an Impact Award for its "Innovative Business Strategy" in delivering technology. Nominated for its Internet Marketing System product, HubSpot was also a finalist in the Marketing/Customer Relationship Technologies category. The MITX Awards, presented by the Massachusetts Innovation & Technology Exchange, honor the best and most innovative companies and individuals in technology in New England.
HubSpot's Internet Marketing product helps small-to-mid-sized companies enhance their website to get found by more potential customers and generate more leads and sales online. Complete with search engine optimization, blogging, lead intelligence, and marketing analytics tools, HubSpot helps marketers be more efficient and turns websites into marketing lead magnets.
"We have had significant growth and major accomplishments over the past few months-recently securing $12 million in series B funding with Matrix Partners and now winning the MITX award," said Brian Halligan, CEO and co-founder of HubSpot. "Our innovative business strategy has allowed us to sign up over 450 customers despite being on the market for such a brief time. We are thrilled that forward-looking businesses like Veracode, Vidsys, and Visible Measures are able to create a competitive advantage by leveraging our tools."
"It seems like HubSpot has a chance to become the marketing platform of choice for companies trying to innovate online," said Brian Shin, CEO, Visible Measures
"We were thrilled we won a MITX award and were not surprised that several of the other winners were also using HubSpot. It is a killer marketing application for modern businesses,"said Chuck Teubner, CEO, Vidsys
"It seems like HubSpot is becoming the marketing platform of choice for the digital ‘in' crowd," said Bernd Leger, VP Marketing, Veracode
HubSpot is an inbound marketing system that helps businesses get found online, generate more inbound prospects and convert a higher percentage of them into leads and customers. HubSpot helps companies get found by more prospects using search engine optimization and marketing, leveraging blogs and the blogosphere and engaging in online social media. By using landing pages, lead intelligence and marketing analytics, HubSpot customers convert more prospects into leads and customers. Based in Cambridge, MA, HubSpot Internet marketing can be found at http://www.hubspot.com and the Website Grader free SEO tool is available at http://www.websitegrader.com.
Established in 1996, MITX -- the Massachusetts Innovation & Technology Exchange is the leading industry organization focused on the web, bringing together the digital technology, marketing and media community to engage in what is next for the web and how it will impact the marketing and business worlds. Reaching more than 6,000 professionals in New England, MITX is a dynamic and growing community of thought leaders, collaborators, and individuals in search of insight, education and opportunity. With more than 60 events annually, MITX provides its members with the opportunity to promote their companies to targeted audiences and provides a valuable forum for networking to source potential business leads, partnerships, ideas, funding and other likeminded peers in the industry. MITX is headquartered in Cambridge, Mass. For more information please go to www.mitx.org.
Originally published Jun 11, 2008 10:04:00 AM, updated January 17 2023