HubSpot to Host December SEMPO Boston Event about Local Search

by Pamela Vaughan

Date

Nov 20, 2008 1:14:00 PM

Event to Feature Case Study About Increasing Revenue While Maintaining a Marketing Budget

SEMPO

On December 3, HubSpot will sponsor the next Search Engine Marketing Professionals Organization (SEMPO) event, which features networking, food, beverages and discussion of the case study, "Same Marketing Budget - Greater Revenue."  The event will be hosted at HubSpot's offices, located in Kendall Square on One Broadway, Cambridge, MA from 6:30 p.m. to 9:00 p.m.

Boston-based cosmetic dentist, Dr. Helaine Smith, and B2B marketing communciations consultant, Diana Huff (principal of DH Communciations, Inc.) will present the case study, offering tips and tactics for keeping marketing budgets stable while also increasing revenue.  They will discuss the advantages of various search engine marketing strategies such as Google Local Search and building inbound links via social media and PR tactics.

Because business owners and marketers will learn how to cost-effectively optimize their websites for local search, build brand awareness and generate increased business, HubSpot will also provide each attendee with a Website Grader report, which measures the marketing effectiveness of a website.  Each report provides a score that takes into consideration website traffic, SEO, social popularity, other technical factors and offers basic advice on how the website can be improved from a marketing standpoint. 

Marketers, SEMPO members and the general public are invited to attend the cost-free event.  If you are interested in attending, please register online at http://www.meetup.com/SEMPO-Boston. Please direct questions to the event organizer, Katie Donovan.

To receive a free Website Grader report at the event, please include your website's URL upon registration.  We look forward to seeing you here on December 3!  

Links for more information:

SEMPO Event Registration (includes directions/parking info.)

SEMPO LinkedIn Event Page 

Official SEMPO Website 

HubSpot's Website Grader 

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