21 Books Show Boston Is the New Marketing Hub

by Magdalena Georgieva

Date

Jul 23, 2009 6:07:00 PM

Yesterday writer and blogger Scott Kirsner came up with a list of new marketing books written by Boston thought leaders. "Beantown, it turns out, is a hub of activity related to new approaches to marketing," he wrote.

book list

Scott's list includes 21 books ordered by release date. The titles cover a wide range of topics such as content creation in the digital age, video blogging for business and socialnomics. "Call it 'social media marketing,' 'inbound marketing,' or just 'new marketing,'" Scott wrote, "but the home of the Red Sox, 'Cheers,' and Paul Revere is also home to some revolutionary thinking about the changing relationship between companies and their customers."

The first book on the list is Inbound Marketing: Get Found Using Google, Social Media, and Blogs written by HubSpot's co-founders Brian Halligan and Dharmesh Shah. Though not yet released, the title can be pre-ordered on Amazon.com. Among the other books on the list are Me 2.0 by Dan Schawbel and World Wide Rave by David Meerman Scott.

Here are all of Scott's titles:

1. Inbound Marketing: Get Found Using Google, Social Media, and Blogs Brian Halligan and Dharmesh Shah
2. Sticks and Stones: How Digital Business Reputations Are Created Over Time and Lost in a Click by Larry Weber
3. Get Seen: Online Video Secrets to Building Your Business by Steve Garfield
4. Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust by Chris Brogan
5. Twitter For Dummies by Laura Fitton
6. Fans, Friends And Followers: Building An Audience And A Creative Career In The Digital Age by Scott Kirsner
7. World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories by David Meerman Scott
8. Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions by Dan Ariely
9. Me 2.0: Build a Powerful Brand to Achieve Career Success by Dan Schawbel
10. Socialnomics: How social media transforms the way we live and do business by Erik Qualman
11. YouTube and Video Marketing: An Hour a Day by Greg Jarboe
12. Secrets of Social Media Marketing: How to Use Online Conversations and Customer Communities to Turbo-Charge Your Business! by Paul Gillin
13. Marketing to the Social Web: How Digital Customer Communities Build Your Business by Larry Weber
14. Groundswell: Winning in a World Transformed by Social Technologies by Charlene Li
15. The Word of Mouth Manual: Volume II by Dave Balter
16. The New Influencers: A Marketer's Guide to the New Social Media by Paul Gillin
17. The Provocateur: How a New Generation of Leaders are Building Communities, Not Just Companies by Larry Weber
18. The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly by David Meerman Scott
19. Grapevine: Why Buzz Was a Fad but Word of Mouth Is Forever by Dave Balter
20. The Cluetrain Manifesto: 10th Anniversary Edition by Rick Levine
21. Permission Marketing : Turning Strangers Into Friends And Friends Into Customers by Seth Godin

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