Yesterday writer and blogger Scott Kirsner came up with a list of new marketing books written by Boston thought leaders. "Beantown, it turns out, is a hub of activity related to new approaches to marketing," he wrote.
Scott's list includes 21 books ordered by release date. The titles cover a wide range of topics such as content creation in the digital age, video blogging for business and socialnomics. "Call it 'social media marketing,' 'inbound marketing,' or just 'new marketing,'" Scott wrote, "but the home of the Red Sox, 'Cheers,' and Paul Revere is also home to some revolutionary thinking about the changing relationship between companies and their customers."
1. Inbound Marketing: Get Found Using Google, Social Media, and Blogs Brian Halligan and Dharmesh Shah 2. Sticks and Stones: How Digital Business Reputations Are Created Over Time and Lost in a Click by Larry Weber 3. Get Seen: Online Video Secrets to Building Your Business by Steve Garfield 4. Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust by Chris Brogan 5. Twitter For Dummies by Laura Fitton 6. Fans, Friends And Followers: Building An Audience And A Creative Career In The Digital Age by Scott Kirsner 7. World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories by David Meerman Scott 8. Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions by Dan Ariely 9. Me 2.0: Build a Powerful Brand to Achieve Career Success by Dan Schawbel 10. Socialnomics: How social media transforms the way we live and do business by Erik Qualman 11. YouTube and Video Marketing: An Hour a Day by Greg Jarboe 12. Secrets of Social Media Marketing: How to Use Online Conversations and Customer Communities to Turbo-Charge Your Business! by Paul Gillin 13. Marketing to the Social Web: How Digital Customer Communities Build Your Business by Larry Weber 14. Groundswell: Winning in a World Transformed by Social Technologies by Charlene Li 15. The Word of Mouth Manual: Volume II by Dave Balter 16. The New Influencers: A Marketer's Guide to the New Social Media by Paul Gillin 17. The Provocateur: How a New Generation of Leaders are Building Communities, Not Just Companies by Larry Weber 18. The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly by David Meerman Scott 19. Grapevine: Why Buzz Was a Fad but Word of Mouth Is Forever by Dave Balter 20. The Cluetrain Manifesto: 10th Anniversary Edition by Rick Levine 21. Permission Marketing : Turning Strangers Into Friends And Friends Into Customers by Seth Godin
Originally published Jul 23, 2009 6:07:00 PM, updated July 03 2013