NOTE 8/17: This event has since been canceled and will be rescheduled.
The August event, "Marketing Strategies for a Selective-Win World" takes place in Mountain View, CA next week on Thursday, August 20 from 5:30 to 8:30 p.m. The event includes networking, food and cocktails, followed by an interactive forum.
During the interactive, workshop-styled presentation, attendees will gain a broader perspective of today's economy by learning about forecasted shifts in various marketplaces and how to position marketing initiatives to capitalize on those shifts.
Presenters include Hal Schornstein from financial powerhouse Wells Fargo and Scott Hamilton from performance improvement company Allign, who will help identify both the successful and the ineffective value propositions faced when preparing marketing strategies for the economic recovery.
SVAMA September Panel
"How to Approach Social Media across the Whole Enterprise," SVAMA's September event on Thursday, September 30 from 5:30 to 8:30 p.m. in Santa Clara, CA, features a keynote presentation by Jeremiah Owyang, a senior analyst at Forrester Research.
In addition to networking, food and cocktails, Owyang will discuss the effective use of social media and interactive marketing techniques for companies, then moderate a panel of experts about what leading companies are doing to leverage social media to improve internal collaboration, product development, customer service and marketing efforts.