Inbound Marketing Book Launched in Stores Today

by Pamela Vaughan

Date

Oct 19, 2009 9:54:00 AM

Inbound Marketing book signingIt's a big day for HubSpot!  Aside from our other awesome news, HubSpot co-founders, Brian Halligan and Dharmesh Shah released their new book (with foreword by David Meerman Scott).  Inbound Marketing: Get Found Using Google, Social Media and Blogs, in stores for the first time today, is a how-to guide to inbound marketing.

The book shows that inbound marketing-focused businesses have a 61% lower cost per lead than traditional outbound-focused businesses. Inbound Marketing will teach readers how to improve rankings in Google to get more traffic, build and promote a business blog, grow and nurture a community on social networks, measure the metrics that matter and do more of what works online.

To kick off the launch, HubSpot hosted a book party during last Friday's live episode of marketing video podcast HubSpot TV, featuring the authors and offering attendees a chance to ask questions about obtain free, signed copies of the book.  

Take a sneak peek at some of the book's content:

  1. Are the Right People on Your Marketing Team? Download the Free eBook (An excerpt from Inbound Marketing)
  2. Download the free Inbound Marketing cartoon eBook (inbound marketing as told through cartoons)

Don't have time to pick up a copy of the book at a book store?  Order it online at http://bit.ly/inboundbook.

Dharmesh Shah, book signing
Dharmesh Shah signs copies of Inbound Marketing book at IMS Boston
Photos by Derek Wilmot

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