Michelle Davidson, editor of RainToday, discusses the topic of inbound marketing with Brian, focusing on three things professional services firms must do to increase their visibility on the Web and get found by prospective clients, the number one mistake 99% of websites make, how to get heard above the social media noise and how to measure online success.
The interview specifically talks about how outbound marketing methods (e.g. print/TV/radio ads, direct mail, trade shows) are becoming less and less effective because society is tired of being marketed to, and people are better at blocking out messages. As a solution, Brian encourages marketers to instead pull people in with inbound marketing tactics like social media, search engine optimization and business blogging, to take advantage of the modern way in which people learn and shop.
The RainToday podcast is brought to listeners by its publisher, Wellesley Hills Group, a management consulting, marketing and lead generation firm that helps professional service firms grow their revenue.