Last week, MediaTrust released its Top 10 Marketing Books of 2009 list, which we're honored to report includes HubSpot's Inbound Marketing book.
MediaTrust provides trusted pay-for-performance digital advertising and publishing solutions. It offers a performance marketing platform, service and access to the best direct response advertisers and publishers to enable its partners to create and manage pay-for-perforwmance marketing campaigns that deliver leads and sales. MediaTrust is headquartered in New York City, with offices in Toronto and Santa Barbara.
Inbound Marketing: Get Found Using Google, Social Media and Blogs, co-authored by HubSpot CEO/Founder Brian Halligan and CTO/Founder Dharmesh Shah, is a how-to guide to inbound marketing for businesses, showing that inbound marketing-focused businesses have a 61% lower cost per lead than traditional outbound-focused businesses. The book teaches readers how to improve rankings in Google to get more traffic, build and promote a business blog, grow and nurture a community on social networks, measure the metrics that matter and do more of what works online.
HubSpot is proud to be among other marketing expert authors on the MediaTrust list, including Chris Brogan, Gary Vaynerchuk, Malcolm Gladwell and Chris Anderson.
Check out what others are saying about the Inbound Marketing book.
Purchase your copy of the book at http://inboundbook.com.
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Originally published Jan 11, 2010 2:11:00 PM, updated January 17 2023
Topics:
Inbound Marketing