Website Grader, HubSpot's original free marketing tool, has hit a new milestone, grading over 2 million website URLs. The tool hit the 1 million mark just 7 months ago in June 2009.
Website Grader measures the marketing effectiveness of a website and provides an inbound marketing score (on a scale of zero to 100) that incorporates website traffic, SEO, the blogosphere, social media and other inbound marketing factors. It also provides some basic advice on how the website can be improved from a marketing perspective and helps people understand how their site is faring against their competition.
Website Grader was built in the early days of HubSpot, launching in February, 2007. The tool was initially created as a way to generate buzz, organic/viral traffic, inbound links and leads for HubSpot's inbound marketing software, thus creating a useful tool for the sales process.
Today, Website Grader still proves to be a valuable tool for HubSpot, potential customers, small to midsized businesses and marketers alike. Since Website Grader's launch, several other free marketing tools have been added to what is now a whole family of HubSpot graders, including Twitter Grader, Facebook Grader, Press Release Grader, Gobbledygook Grader, etc. which can be found at http://grader.com.