How HubSpot Software works:
Unified web and email analytics.
HubSpot's integrated analytics contains data from all HubSpot tools, all in one place, so you can analyze and compare across all channels. See who clicked what, what they did on your website, and what they did over time, all in one contact view.
Personalized and Adaptive Content.
HubSpot’s Content Optimization System, available at the professional and enterprise level, puts the visitor at the center of your marketing. It enables marketers to pivot their content around the devices their website visitors use and personalize content for visitors.