A new analyst firm visited HubSpot this Friday. Sanjeev Aggarwal and Laurie Mccabe, both formerly of Hurwitz & Associates, recently formed the SMB Group, an analyst team dedicated to the topics that keep small to medium businesses up at night.
With the engine of the US economy being fueled by more small businesses than by the Fortune 5000, the SMB Group will fill a gap by helping vendors that serve SMB customers create more compelling solutions for SMBs, and by providing SMB decision makers with free information to help them understand how various technologies and tools can help them improve their businesses. The duo, who are passionate about bringing unbiased feedback to the SMB arena, got a quick taste of what HubSpot is all about including a tour, demo and HubSpot TV viewing.
During their visit, Laurie interviewed HubSpot VP of Marketing Mike Volpe for the SMB Spotlight about how Inbound Marketing using HubSpot's software and advice can help increase traffic, leads and sales for small to medium businesses across virtually all industries.