In August 2009 The HubSpot Services Marketplace soft launched with the mission of helping HubSpot customers find service providers to assist them with their inbound marketing efforts.

You don't have to be a HubSpot customer to buy from the Service Marketplace. A wide range of buyers have purchased services when they lack time or need expert help to succeed with inbound marketing. "It's appealing to business owners and professional marketers alike who are all juggling various responsibilities already." says Jordyne Wu, who manages the HubSpot Service Marketplace. "They can get help from trained providers whose portfolio and performance record are posted as part of their listing. While there's been demand for all of the services, a lot of people seem to need help with generating content so blog writing is very popular."

Services are provided primarily by HubSpot Certfied Partners (Blog writing services are provided by freelance writers as well as certified partners). Providers are able to set their own pricing and buyers contact providers directly via the Services Marketplace or the provider's website. HubSpot does not charge providers a listing fee, nor does HubSpot charge buyers or sellers of services when transactions occur. For each service provider, we report the number of transactions and an objective 0 to 100 score of their customers' success as measured by the HubSpot software.

HubSpot's VP Marketing, Mike Volpe, says, "We've invested significant resources in teaching our thousands of customers how to effectively do inbound marketing. That said, many customers just don't have the time or in-house resources to do the work. So, for the last year, we've been working with a small number of agencies to help them develop inbound marketing services that leverage the capabilities of our software.  For more than two years we've been informally introducing customers to partners on an ad-hoc basis. We're investing in the Service Marketplace to make this process easier and more transparent as well as to enable more providers to market their offerings to our customers."

HubSpot Value Added Reseller (VAR) Program Manager, Peter Caputa IV, says, "This has been a huge win for customers and our partners alike. As we scale the VAR program to hundreds of partners, the Service Marketplace provides a model for them. It helps our partners learn what services are in demand, how to market and sell inbound marketing services, and how to deliver them. We're sending our partners very qualified prospects who already speak "inbound marketing." These customers know what they want and they know how to ask for it. This enables new resellers to build up a portfolio of work and some great references very quickly. Additionally, these initial transactions often lead to ongoing consulting, coaching and services work. Customers get the services they need. Partners generate revenue, build new relationships and build their inbound marketing portfolio."

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Originally published Feb 17, 2010 2:32:00 PM, updated January 17 2023