Earlier in the year, HubSpot officially launched version one of the HubSpot Value Added Reseller Program and the beta version of the HubSpot Services Marketplace. As part of this launch, we committed to adding more resources to the team and launching a robust training program for existing and prospective partners.

Last month, HubSpot officially unveiled version one of the HubSpot Value Added Reseller Program and the beta version of the HubSpot Service Marketplace.

HubSpot partners have started over a thousand trials of the HubSpot software, which have helped them secure over 250 new clients.

In June 2009 HubSpot officially launched the HubSpot Partner Program. Since then, more then 70 agencies and freelance consultants have signed up as HubSpot resellers and HubSpot has matched hundreds of service requests from HubSpot customers. 

While at the Inbound Marketing Summit, Nate Riggs sat down with HubSpot CEO and founder Brian Halligan to discuss the HubSpot Partner Program.

As Brian explained, the decision to start a partner program was a new direction. Previously HubSpot sold directly to customers -- though there were companies who wanted to resell HubSpot,  we hadn't yet decided to go that direction. What changed however, was that not only was there a demand from companies to resell the product; but more so, there was a demand by our customers to have someone assist them with the product. While Hubspot does give every customer guidance about best practices with inbound marketing & HubSpot, we don't do the work for them.

Though HubSpot did not want to enter the services marketplace, we are happy to enable others to find successful inbound marketing services companies. For us, building the Inbound Marketing community is vital to changing how the world views marketing.