Today, we are excited to share that HubSpot (NYSE:HUBS) has been named the #4 Best Place to Work in 2021 by the Glassdoor Employees’ Choice Awards. The annual Employees’ Choice Awards listing is determined by something we value deeply at HubSpot: employee feedback. Glassdoor evaluates all company reviews shared by employees over the past year, and we’re grateful to our team for their honest and open feedback about what it’s like to work at HubSpot. Thanks to them, we’re heading into the new year proud to be a Best Place to Work, and more motivated than ever to continue building a culture people love.

Of the recognition, HubSpot co-founder and CTO Dharmesh Shah, says, “We’ve always said that we’re building two products at HubSpot; one for our customers and one for our employees. Culture is what we build for ourselves, and like any product, it needs to be iterated on constantly. 2020 taught us a lot about what employees need to do their best work, and to be their best selves. Now more than ever, amazing people value flexibility and diversity in the organizations they work for. That’s why we’re focused on building an inclusive company that reflects the diversity of our customers, and one that gives employees the flexibility to work when and where they work best. We have a lot more iterating to do, but I’m proud of this recognition. More than that, I’m grateful to our employees for their feedback and support every step of the way.” 

HubSpot’s culture can best be defined in our Culture Code, an ever-evolving document that captures how we work, our aspirations, and our commitment to HEART (Humble, Empathetic, Adaptable, Remarkable, and Transparent; the traits we believe amazing employees share). HubSpot published the Culture Code in 2013 and it has over 5M views to date. 

In 2021, we’re working hard to walk the walk on the promises and beliefs outlined in our Culture Code. Namely, HubSpot is investing in a flexible, hybrid model for the future of work that empowers employees to work from where they work best - whether that’s fully remotely, in an office, or a combination of the two. The pandemic has challenged us all to adapt to working from home, and in 2020 we quickly pivoted to support employees in this transition. HubSpot introduced remote-readiness guides and resources, along with a $1,000 stipend to offset remote work costs. To support our Families@HubSpot community, we hosted 85+ virtual sessions for kids of all ages. We also offered a variety of wellness programming, including guided meditations and virtual fitness classes. We’ve learned a lot, thanks to employees’ feedback, about building a company for the future of work. 

Now, we’re using those lessons to shift to a hybrid model. A key focus of this new model is evolving our culture to be wholly inclusive of each work option; we don’t believe you can copy-paste culture into a remote world.

At the heart of our inclusion efforts is our Diversity, Inclusion, & Belonging (DI&B) work. DI&B has long been a core priority at HubSpot, but in 2020, we recognized that we have a responsibility to drive real, long-term change in building a more equitable society, specifically for people of color. Following an open letter from our CEO Brian Halligan in response to the murder of George Floyd and systemic racism in the U.S., HubSpot introduced a Black Lives Matter Action Plan. This plan focuses on initiatives that we hope will have lasting impact for our employees, customers, and local communities. Key initiatives to date include strengthening our partnership with Howard University, investing $20 million in social impact investing, creating and launching a required anti-racism course for all employees, and introducing the BLACKhub employee resource group. We’re more committed than ever to walking the walk on our DI&B efforts in 2021, with a focus on our Black Lives Matter Action Plan. 

A heightened commitment to flexibility and diversity is just one example of how we’re iterating on HubSpot’s culture. But like a good product, culture will never be “done.” That’s why we’re deeply grateful to our employees for their ongoing feedback and support in making HubSpot a great place to work, especially during 2020. To read their feedback (the good and the bad), visit HubSpot’s Glassdoor profile to learn more about what’s working and where we can improve.


Interested in joining HubSpot? We’re hiring globally in 2021 for remote positions, office positions, and a combination of the two. Visit our careers website to learn more, and follow #hubspotlife on Instagram and Twitter for an inside look at HubSpot culture.

Originally published Jan 13, 2021 8:00:00 AM, updated January 13 2021