Every go-to-market team has two jobs. There’s the work that moves the business forward, and the work of keeping up with it: pipeline checks, compliance reviews, account summaries, ticket triage.
For most teams, the second job still takes up too much time. That’s changing.
HubSpot customers are deploying agents through Agent CLI to handle repeat, bulk, and scheduled work inside the environments where their GTM and ops teams already operate: Codex, Claude Cowork, Claude Code. Their people spend less time on work that runs itself, and more time on work that actually needs them.
Here’s what that looks like.
More time for on high-value work
Anyone who runs a revenue team knows the Monday morning scramble. Has the pipeline report been pulled? Where does the forecast stand? Which accounts need attention this week? That context-gathering used to require someone to ask for it, wait for it, then pull it together before the real work could start. Now it runs in the background on a schedule.
Riverside Insights and Soundstripe are both seeing this.
"Instead of manually pulling pipeline reports, HubSpot Agent CLI lets us schedule that intelligence to surface automatically. Reps walk in with the answers already waiting." — Shashank Condoor, Senior Manager of Revenue Operations, Riverside Insights
At Soundstripe, the daily manual work, spotting patterns, summarizing activity, sharing reports, was eating hours the team wasn't getting back.
"So much of what our team does by hand could run on its own with HubSpot Agent CLI." — Danielle Summers, Director of AI Operations and Customer Experience, Soundstripe
The work hasn't gone away. It's just stopped requiring someone to be there for it so those team members can focus on the work that creates value.
Weeks of work, done in a day
For EnergySage, the problem wasn’t complexity. It was volume. Hundreds of compliance tickets had piled up with no clear path through them. Sorting, deduplicating, and restructuring that backlog manually would have taken weeks.
“Using Agent CLI, we consolidated 504 compliance tickets into 155 installer-level parent records in approximately one day, transforming a highly manual process into a streamlined workflow.” — Jackie Mula, Principal HubSpot Architect, EnergySage
EnergySage isn't an outlier. In HubSpot's State of Generative AI report, 67% of marketers using AI say they save 10 or more hours a week, and 68% report measurable productivity gains. On the sales side, 84% of reps say AI saves them time and optimizes their processes.
Confidence to scale with control
Scale creates a control problem. McKinsey's 2026 AI Trust Maturity Survey found that nearly two-thirds of organizations put security and risk concerns at the top of what's stopping them from expanding agentic AI, above regulatory uncertainty, above technical limitations.
The customers who’ve gone furthest with Agent CLI got comfortable with the controls before they scaled. Every agent action can be reviewed before it’s applied. Access is set at the user permission level. Teams choose how much autonomy their agents have and expand it as they go.
“Governance was the top concern across our whole group. Hearing that access controls are a priority on the HubSpot Agent CLI roadmap was genuinely reassuring." — Matthew Ruxton, Manager of Revenue Operations, Ignite Reading
Getting the controls right early is what gave these teams the confidence to move fast and keep going.
Efficiency that compounds at scale
Moving from a pilot to production means taking costs seriously. Agents running automations at scale consume real resources, and inconsistent results mean re-runs, which mean more cost.
"HubSpot Agent CLI delivers more consistent results while consuming fewer tokens. That matters a lot when you're running automations at scale." — Chad Sideris, Director of Marketing Technology and Lead Generation, Triage
Early movers are building an advantage
Riverside Insights, Soundstripe, EnergySage, Ignite Reading, and Triage have changed how their operations work with Agent CLI. Scheduled intelligence runs without prompting. Compliance backlogs clear in hours instead of weeks. Teams that used to prep reports now work from them.
Each task handed off to an agent is time that goes somewhere else, back into pipeline, into customers, into the work that actually requires a person.
HubSpot Agent CLI is available in public beta. Sign up here to get started.
