HubSpot announced today that it has renewed its long-standing agreement with Formed in 2007 and last renewed in 2015, HubSpot’s relationship with Salesforce is a testament to the companies’ shared commitment to an open and collaborative ecosystem. 

“At HubSpot, we believe that our customers should have the freedom to choose the right combination of software for their specific use case. That means building strong collaborations like the one we have with Salesforce, even when our product offerings overlap,” said Andrew Lindsay, VP of corporate development & business development at HubSpot. “This renewed agreement is a win for our customers and will enable us to continue to solve for their needs.” 

HubSpot's two-way integration for Salesforce allows users to seamlessly sync data between the two platforms to foster stronger alignment between marketing and sales teams. The integration consistently receives high marks from customers, resulting in a 4.5-star rating on the Salesforce AppExchange

“HubSpot has put hard work into their AppExchange integration to drive customer success,” said Woodson Martin, EVP & GM, Salesforce AppExchange. “We’re excited to continue to see HubSpot innovate on the Salesforce platform to empower customers in their digital transformation journeys.”

To learn more about how HubSpot and Salesforce work together, please visit

Originally published May 13, 2020 1:00:00 PM, updated January 19 2023