HubSpot, the customer relationship management (CRM) platform for scaling companies, today announced a strategic collaboration agreement (SCA) with AWS to support the expansion of the HubSpot for Startups program. In addition to fostering connection and community amongst founders, the SCA will allow HubSpot for Startups to double down on the successes of its existing program and build new tools and resources to help startups grow better.

HubSpot has been a member of the AWS Partner Network (APN), as well as a customer, for several years. HubSpot for Startups will create a Digital Resource Hub that will serve as the company's premiere online resource for investment-backed startup founders to find inspiration and education to help them successfully scale. In addition to tactical resources such as technical enablement, HubSpot for Startups will look to tell the stories of founders in their community through profile films and written content. HubSpot for Startups also plans to host global events to foster community amongst like-minded founders, in spaces like the AWS Startup Lofts in San Francisco and New York, as well as running events in other startup hotspots like London and Paris.

The HubSpot for Startups program first launched in 2016 with a goal of connecting young businesses with a cost-effective suite of tools to help them scale. Startups who join the program can leverage HubSpot’s CRM, or upgrade at a discounted rate of 30-90% depending on their stage and funding amount. Startups also gain access to curated onboarding, free workshops and masterclasses, and additional resources to help them grow with HubSpot. 

To learn more about the HubSpot for Startups program, please visit

Originally published Apr 26, 2023 9:00:00 AM, updated April 26 2023


HubSpot for Startups