Customer reviews play an increasingly important role in the software buying process. Reviews are an excellent example of the Flywheel methodology that is central to everything we do at HubSpot. Honest, detailed, balanced peer reviews build trust in HubSpot products and help buyers understand what’s possible with our software. Once those buyers become HubSpot customers and see success with our products it’s then their turn to review HubSpot - and the cycle of trust repeats itself.

HubSpot is excited to announce that thanks to unrelenting support from our customers, our products won several prestigious customer review awards in the first months of 2021.

HubSpot has been named #2 Best Global Seller for 2021 by G2. G2’s annual Best Software awards rank the world’s best companies and products based on authentic, detailed, balanced customer reviews. This is the fourth consecutive time HubSpot appears on this list of the top 100 SaaS companies.

HubSpot has also been awarded a 2021 Gartner Peer Insights Customers’ Choice for CRM Lead Management. Gartner defines CRM lead management applications by their ability to facilitate a business’s inbound and outbound customer acquisition, online and offline. This is the fourth time that HubSpot has received this recognition.

HubSpot Marketing Hub has become one of 49 products to win a 2021 Most Loved Award by TrustRadius. To determine which products are among the most loved by their customers, TrustRadius analyzed reviews collected in 2020 across 18,648 products and 619 categories. The most beloved products were determined by comparing mentions of “love” in all its (grammatical) forms to the total number of reviews received for each product. The winners earned the highest ratio of “love” per review across the entire TrustRadius platform.

Here are some recent reviews from HubSpot users on G2:

  • "HubSpot CRM is great for organizing daily activities while managing a large client base." User in Information Technology and Services, Enterprise (>1000 employees)
  • "Aside from our own app, HubSpot is the most important tool for our organisation. We create automations, mass communications for clients, sales pipelines and measures. Not only a CRM but an important BI tool, without it our sales team would be lost." – Vitoria A., Mid-Market (50 - 1000 employees)
  • "From managing prospects and pipelines to creating an automated yet 'humanized' approach with workflows and sequences, HubSpot lets you create and operate at high levels without needing technical (code) knowledge at all. But if you do have the knowledge, the sky is the limit." – Ian M., Mid-Market (50 - 1000 employees)

The first months of 2021 continue the review award trend that started in 2020. Last year, thanks to our customers, HubSpot earned over 70 review awards from the leading review sites including G2, Gartner Peer Insights, TrustRadius, SoftwareWorld and others.

We’ve put together this video to thank our customers for their trust, support and feedback.

Gartner Peer Insights Customers’ Choice constitute the subjective opinions of individual end-user reviews, ratings, and data applied against a documented methodology; they neither represent the views of, nor constitute an endorsement by, Gartner or its affiliates.

Originally published Feb 17, 2021 9:00:00 AM, updated January 19 2023