Today, we’re excited to announce that HubSpot Marketing was awarded the 2016 SIIA CODiE Award for best marketing automation solution.
This award recognizes the best solution for automation, managing, and deploying marketing campaigns to customers, prospects, and partners. An SIIA CODiE Award win is a prestigious honor as each award winner was reviewed by a field of industry experts, whose evaluations determined the finalists. SIIA members then reviewed the finalists and their votes were combined with the scores from the industry experts’ to select this year’s CODiE Awards winners.
“We’re thrilled that HubSpot Marketing was recognized as a CODiE winner,” said Brad Coffey, Chief Strategy Officer at HubSpot. “In addition to seeing our customers grow their business, winning an award like this validates the hard work of the hundreds of HubSpotters dedicated to making the best possible product.”
Criteria for judging included a number of factors, including:
- Ease of deployment
- Ease of use
- Email marketing
- Functionality of key attributes
- Lead management
- Overall performance
- Reporting and analytics
The winner announcement was made by the Software & Information Industry Association (SIIA), the principal trade association for the software and digital content industries, to an audience of over 300 leaders. 61 awards were given for products and services deployed specifically for B2B software, information and media companies.
HubSpot Marketing is an all-in-one solution that allows users to transform the way they attract, engage and delight customers. In addition to the Marketing product, we also offer a free CRM and HubSpot Sales, a suite of sales acceleration tools.