HubSpot Named the #1 Marketing Automation App and #1 Content Marketing App by GetApp

by Camilla Meager


May 4, 2016 9:30:00 AM

HubSpot is psyched to announce that we have been named the #1 Marketing Automation app and the #1 Content Marketing app by GetApp in their quarterly analysis of cloud-based solutions.

Chart-topping scores in these two areas reinforce one of the key benefits of using HubSpot Marketing: our all-in-one platform allows users to take a truly holistic approach to their marketing and sales efforts. Content is an integral part of an effective inbound marketing strategy, and GetApp's rankings show that HubSpot Marketing provides the tools users need in order to succeed. 

GetApp’s ranking is intended for business owners and decision makers looking for a first glance at the leading cloud-based Marketing Automation and Content Marketing softwares in the industry. The data serves as a point of reference highlighting the key factors that small businesses should look at when first analyzing a piece of software.

These factors include user perception (reviews), compatibility (integrations and mobile app availability), market presence (media presence), and security features (security). Each category is worth 20 points, for a total of 100 possible points. With perfect scores in four categories (reviews, integrations, mobile and media), HubSpot Marketing topped the charts on Marketing Automation with an impressive score of 93. HubSpot Marketing scored similarly among Content Marketing apps, with a total score of 89.

Top Marketing Automation Software 2016 | GetApp

HubSpot Marketing is an all-in-one solution that allows users to transform the way they attract, engage and delight customers. In addition to the Marketing product, we also offer a free CRM and a suite of sales acceleration tools.

Written by Camilla Meager

Camilla is a PR Associate at HubSpot focusing on product. Outside of work, she enjoys running, baking and very strong coffee.

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