HubSpot, a leading growth platform, announced today that it has been named the leader in G2’s winter 2020 Enterprise Grid® Report for Marketing Automation. The report, which is based on real customer reviews, called out HubSpot’s high marks in quality of support, ease of use, and powerful features as some of the key differentiators compared to other products on the market. 

G2 Winter 2020 Enterprise Badges

“For too long, growing companies have had to sacrifice ease of use for powerful features in their enterprise-grade products. We believe that those factors aren’t mutually exclusive, and have prioritized making our more advanced features just as intuitive as our free products,” said Nicholas Holland, GM of Marketing Hub at HubSpot. “This ranking from G2 is a testament to the value of creating software that is both easy to use and deeply powerful. I want to personally thank every customer who took the time to tell us the impact HubSpot has had on their business.”   

The Enterprise rankings are based on reviews from customers who work at a company with more than 1,001 employees. HubSpot received more than 250 reviews in the category and scored a 98 for customer satisfaction, a full nine points higher than the next company in the ranking. Here’s what some of HubSpot’s enterprise customers had to say:

  • “My organization sends out large quantities of emails to highly segmented lists. HubSpot makes this quick and easy…[and] the customer service is unparalleled.”
  • “HubSpot has enabled our entire Marketing organization (global) the ability to quickly spin up all the components needed for an effective campaign launch and get it out the door quickly.”
  • “One of the best parts of the Marketing platform is that it is easy enough for a novice to use but also allows for more intense developers, like myself, to use the system without too much issue.“
  • “Whilst the platform itself delivers, what stood out for me vs. the competition was the customer service from HubSpot. Excellent on-boarding and ongoing strategic support, which very much focuses on 'us' and delivering against our objectives.”

This report comes on the tails of recent news that HubSpot has added powerful new features to Marketing Hub Enterprise, including revenue attribution reporting, AI-powered A/B testing, partitioning, and account-based marketing tools. The new tools empower companies to execute their boldest 2020 marketing plans, without the outdated user experience that comes with legacy systems. 

Read more customer feedback on G2’s HubSpot review page.


Methodology: G2 rates products and vendors based on reviews gathered from their user community, as well as data aggregated from online sources and social networks. They apply a unique algorithm (v3.0) to this data to calculate the Satisfaction and Market Presence scores in real time. The Enterprise Grid® Report for Marketing Automation | Winter 2020 is based on scores calculated using the G2 algorithm v3.0 from reviews collected through November 27, 2019. To view the Marketing Automation Grid® with the most recent data, please visit the Marketing Automation page.

Originally published Jan 23, 2020 3:00:55 PM, updated January 19 2023