- Starting April 14, Breeze Customer Agent and Breeze Prospecting Agent move to outcome-based pricing, meaning customers only pay when the agents complete the task it’s been assigned.
- Most AI tools aren't priced on outcomes because they can't promise consistent results. Customer Agent and Prospecting Agent are built into HubSpot, so they have the customer and business context that delivers reliable performance.
- At $0.50 per resolved conversation and $1 per lead recommended for outreach, these rates are among the most competitive in the market.
Breeze Customer Agent already resolves 65% of conversations and cuts resolution time by 39%, across more than 8,000 customers who have activated it. Now, we're updating how Customer Agent is priced so it's directly tied to results: from $1.00 per conversation to $0.50 per resolved conversation.*
Prospecting Agent, with customer activations up 57% quarter-over-quarter, moves from a recurring monthly charge for every contact enrolled to $1.00 per lead recommended for outreach.** This means you now pay when a prospect gets qualified and handed to your team.
Both rates are among the most competitive in the market.
Why our agents can be priced on outcomes
Outcome-based pricing only works if the agents actually perform consistently. That's a bar most generic AI tools can't clear because they're missing context.
Generic AI agents know a lot about the world, but they don't know about yours. Breeze Agents are a part of HubSpot's Smart CRM, with access to each company's customer data, relationship history, and how your business actually works. That context is what delivers consistent outcomes.
"Businesses are being asked to make big bets on AI right now. Too often, that means paying for potential rather than performance," said Jon Dick, Chief Customer Officer, HubSpot. "Outcome-based pricing removes that risk. You pay when it works, full stop. Customers can move faster, experiment more, and trust that their spend is tied to real results."
Breeze Customer Agent and Breeze Prospecting Agent are available to Pro and Enterprise customers. Both agents now come with a free 28 day trial. Updated pricing in the form of credits takes effect April 14.
*This is paid via HubSpot Credits at a cost of 50 credits per resolution.
**This is paid via HubSpot Credits at a cost of 100 credits per recommended lead.
Product News
