[Skip to content](https://www.hubspot.com#main-content) [](https://www.hubspot.com/startups) - [Resources](https://www.hubspot.com/startups/resources) Show submenu for Resources - [Fundraising](https://www.hubspot.com/startups/fundraising) - [Sales & Marketing](https://www.hubspot.com/startups/sales-and-marketing) - [AI Tech & Tips](https://www.hubspot.com/startups/ai) - [Tech Stack Guide](https://www.hubspot.com/startups/tech-stacks) - [Founder & VC Insights](https://www.hubspot.com/startups/scaling-smarter) - [Podcast](https://www.hubspot.com/startups/podcast) - [Stories](https://www.hubspot.com/startups/stories) Show submenu for Stories - [Digital Magazine](https://www.hubspot.com/startups/magazine) - [DocuSeries](https://www.hubspot.com/startups/docuseries) - [Case Studies](https://www.hubspot.com/startups/stories/customers) - [Community](https://www.hubspot.com/startups/community) - [Partner](https://www.hubspot.com/startups/partners) - [Apply Now](https://app.hubspot.com/signup-hubspot/hubspot-for-startups) - [Resources](https://www.hubspot.com/startups/resources) Show submenu for Resources - [Fundraising](https://www.hubspot.com/startups/fundraising) - [Sales & Marketing](https://www.hubspot.com/startups/sales-and-marketing) - [AI Tech & Tips](https://www.hubspot.com/startups/ai) - [Tech Stack Guide](https://www.hubspot.com/startups/tech-stacks) - [Founder & VC Insights](https://www.hubspot.com/startups/scaling-smarter) - [Podcast](https://www.hubspot.com/startups/podcast) - [Stories](https://www.hubspot.com/startups/stories) Show submenu for Stories - [Digital Magazine](https://www.hubspot.com/startups/magazine) - [DocuSeries](https://www.hubspot.com/startups/docuseries) - [Case Studies](https://www.hubspot.com/startups/stories/customers) - [Community](https://www.hubspot.com/startups/community) - [Partner](https://www.hubspot.com/startups/partners) - [Apply Now](https://app.hubspot.com/signup-hubspot/hubspot-for-startups) - [Home](https://www.hubspot.com/www.hubspot.com/startups) - [Fundraising Blog](https://www.hubspot.com/www.hubspot.com/startups/fundraising) # How doola's Pitch Deck Earned Them a $1M Investment Arjun Mahadevan, CEO & co-founder of doola, shares how their pitch deck helped them get a $1M investment from HubSpot Ventures. written by: [Ron Dawson](https://www.hubspot.com/startups/author/ron-dawson) [Back to Resources Blog](https://www.hubspot.com/startups/resources) ## What is doola doola aims to simplify the process of starting a business by offering a service called "Business-in-a-Box™" for LLCs, which streamlines the steps of company formation, obtaining an Employer Identification Number (EIN), and managing bank accounts. By providing this support, doola enables entrepreneurs to focus on their creative endeavors while the platform takes care of essential backend business tasks. Ultimately, their goal is to  assist 1 billion founders in realizing their business dreams.The strategic partnership with HubSpot is expected to not only bring added value to customers but also improve the success rate of SMBs utilizing doola's platform, ultimately benefiting the businesses that rely on their services. ## The Million Dollar Pitch Competition doola's dream to partner with HubSpot was made possible because of HubSpot for Startup's "[Million Dollar Pitch](https://www.hubspot.com/milliondollarpitch)" competition done in collaboration with HubSpot Ventures. The premise was simple: HubSpot for Startups put out a call for founders to submit a video and pitch deck for review. HubSpot Ventures narrowed the selection to six finalists who presented their pitch at INBOUND 23 before a crowd of over 100 INBOUND attendees in the audience, and a panel of six esteemed judges on stage (no pressure at all): - Arlan Hamilton, Founder & Managing Partner @ Backstage Capital - Lily Lyman, General Partner @ Underscore VC - Kipp Bodnar, Chief Marketing Officer @ HubSpot - Sarah Hodges, General Partner @ Pillar VC - Howard Wright, VP and Global Head @ AWS Startups - Brandon Greer, Head of Ventures @ HubSpot Arjun's presentation garnered not only one of the most enthusiastic crowd responses, but also captured the hearts and minds of the judges, winning them one of the *two* investments HubSpot Ventures decided to make. ## doola's Pitch Deck Arjun created an ebook explaining why they joined the competition and the strategy behind how they crafted their deck. Here's an excerpt from the ebook: First, we knew that this would be a large audience and that small text would not be readable. We thought, “What is the one major takeaway or message that we want the audience to take away from each slide?” Y Combinator has a great guide on this that we followed. For every slide, we sought to do the following: - Make it legible - Make it simple - Make it obvious From there, we knew that we only had two minutes to pitch and went through an exercise of thinking: What is essential for the business that we need to show? Furthermore, we knew that investors typically look for the following in a slide deck:  This led to the final slide structure: - Slide 1: Title Slide: Aspirational one-liner - Slide 2: Social Proof: Show our fundraising history - Slide 3: Problem: What is the world today / status quo? - Slide 4: Solution: What does the world look like with doola? - Slide 5-9: Vision: What is our master plan (multiple slides)? - Slide 10: Monetization: How do we make money? - Slide 11: TAM: What is the total addressable market? - Slide 12: Differentiator: What makes us different? - Slide 13: Team: Why is this team special? - Slide 14: Thank You: Outro slide with contact info \~~~~~ doola's ebook is a great resource for learning how to structure an effective pitch deck. But the deck is only part of what's necessary. You also have to give a great presentation, which Arjun definitely did. And we have both available for you! [Get the ebook & watch the pitch](https://www.hubspot.com#form) ## Watch the pitch and get the deck Do you want to see what a winning pitch deck and accompanying pitch look like? Well, you've come to the right place. doola has given us permission to share the ebook Arjun created explaining their whole process. Also included in the PDF is the pitch deck presentation. Then watch the winning presentation he gave at INBOUND23. Business Email* First Name* Last Name* Primary role* Please SelectStartup FounderStartup Team MemberVC/InvestorStartup Ecosystem ProfessionalEnterprise Leader (Director+)Enterprise EmployeeAgency, Consultant, or Service ProviderOtherCreator or Media Content Language reCAPTCHA score GACLIENTIDAnonymously identifies a browser instance. This is a non-authenticated, cookie-based identifier created automatically by a Analytics-enabled site on a user’s first visit. Identifying users with Client ID is best suited for businesses focused on lead generation and new customers acquisition. Added to join our customer data to google data at the request of MOps on 12/19/18 (See BIZREQ-11194). \[DO NOT USE] GAUSERIDEnables the analysis of groups of sessions, across devices, using a unique, persistent, and non-personally identifiable ID string representing a user. Added to join our customer data to google data at the request of MOps on 12/19/18 (See BIZREQ-11194). GATRACKIDThe google tracking ID. Added to join our customer data to google data at the request of MOps on 12/19/18 (See BIZREQ-11194). We're committed to your privacy. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. You may unsubscribe from these communications at any time. For more information, check out our [Privacy Policy](https://legal.hubspot.com/privacy-policy). Back Close ## Popular Features - [All Products and Features All Products and Features](https://www.hubspot.com/products) - [HubSpot AEO HubSpot AEO](https://www.hubspot.com/products/aeo) - [Free Meeting Scheduler App Free Meeting Scheduler App](https://www.hubspot.com/products/sales/schedule-meeting) - [Agent Hub Agent Hub](https://www.hubspot.com/products/artificial-intelligence) - [Email Tracking Software Email Tracking Software](https://www.hubspot.com/products/sales/email-tracking) - [AI Content Writer AI Content Writer](https://www.hubspot.com/products/cms/ai-content-writer) - [AI Website Generator AI Website Generator](https://www.hubspot.com/products/cms/ai-website-generator) - [Email Marketing Software Email Marketing Software](https://www.hubspot.com/products/marketing/email) - [Lead Management Software Lead Management Software](https://www.hubspot.com/products/crm/lead-management) - [AI Prospecting Agent AI Prospecting Agent](https://www.hubspot.com/products/sales/ai-prospecting-agent) - [Free Website Builder Free Website Builder](https://www.hubspot.com/products/cms/drag-and-drop-website-builder) - [Free Landing Page Builder Free Landing Page Builder](https://www.hubspot.com/products/marketing/landing-pages) - [Free Online Form Builder Free Online Form Builder](https://www.hubspot.com/products/marketing/forms) - [Free Chatbot Builder Free Chatbot Builder](https://www.hubspot.com/products/crm/chatbot-builder) - [Free Live Chat Software Free Live Chat Software](https://www.hubspot.com/products/crm/live-chat) - [Marketing Analytics Marketing Analytics](https://www.hubspot.com/products/marketing/analytics) - [Breeze Assistant Breeze Assistant](https://www.hubspot.com/products/artificial-intelligence/breeze-ai-assistant) - [Free Web Hosting Free Web Hosting](https://www.hubspot.com/products/cms/web-hosting) ## Free Tools - [See All Free Business Tools See All Free Business Tools](https://www.hubspot.com/free-business-tools) - [AEO Grader opens in a new tab AEO Grader](https://www.hubspot.com/aeo-grader) - [AI Search Sensor opens in a new tab AI Search Sensor](https://www.hubspot.com/aeo-sensor) - [Make My Persona opens in a new tab Make My Persona](https://www.hubspot.com/make-my-persona) - [Email Signature Generator Email Signature Generator](https://www.hubspot.com/email-signature-generator) - [Free Business Templates Free Business Templates](https://www.hubspot.com/resources/templates) - [Software Comparisons Library Software Comparisons Library](https://www.hubspot.com/comparisons) - [Website Templates Website Templates](https://ecosystem.hubspot.com/marketplace/website) - [Connector for Claude Connector for Claude](https://www.hubspot.com/claude) ## Company - [About Us About Us](https://www.hubspot.com/our-story) - [Careers Careers](https://www.hubspot.com/careers) - [Management Team Management Team](https://www.hubspot.com/company/management) - [Board of Directors Board of Directors](https://www.hubspot.com/company/board-of-directors) - [Investor Relations opens in a new tab Investor Relations](https://ir.hubspot.com/) - [Blog opens in a new tab Blog](https://blog.hubspot.com) - [Sustainability Sustainability](https://www.hubspot.com/sustainability) - [AI Instructions AI Instructions](https://www.hubspot.com/ai-instructions) - [Contact Us Contact Us](https://www.hubspot.com/company/contact) ## Customers - [Customer Support opens in a new tab Customer Support](https://help.hubspot.com/) - [Join a Local User Group Join a Local User Group](https://www.hubspot.com/hubspot-user-groups) ## Partners - [All Partner Programs All Partner Programs](https://www.hubspot.com/partners) - [Solutions Partner Program Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program Technology Partner Program](https://www.hubspot.com/partners/app) - [HubSpot for Startups opens in a new tab HubSpot for Startups](https://www.hubspot.com/startups/partners) - [Affiliate Program Affiliate Program](https://www.hubspot.com/partners/affiliates) - [Facebook](https://www.facebook.com/hubspot) - [Instagram](https://www.instagram.com/hubspot/) - [Youtube](https://youtube.com/user/HubSpot) - [Twitter](https://x.com/HubSpot) - [Linkedin](https://www.linkedin.com/company/hubspot) - [Reddit](https://www.reddit.com/r/hubspot) - [Tiktok](https://www.tiktok.com/@hubspot) [](https://apps.apple.com/us/app/hubspot/id1107711722) [](https://play.google.com/store/apps/details?id=com.hubspot.android&hl=en_US) [](https://www.hubspot.com) Copyright © 2026 HubSpot, Inc. - [Legal Center](https://legal.hubspot.com/legal-center) - [Privacy Policy](https://legal.hubspot.com/privacy-policy) - [Security](https://legal.hubspot.com/security) - [Website Accessibility](https://legal.hubspot.com/website-accessibility) - [Manage Cookies](https://www.hubspot.com)