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What Investors Want & How to Raise Capital

The Startup Fundraising Report

New research on how early-stage founders are sourcing capital and attracting investor attention in today's competitive VC landscape.

Cover - The Startup Fundraising Report

What Investors Want & How to Raise Capital

The Startup Fundraising Report

New research on how early-stage founders are sourcing capital and attracting investor attention in today's competitive VC landscape.

Cover - The Startup Fundraising Report

Introduction

As startups navigate this competitive fundraising environment, we wanted to understand which types of startups are getting funding, which strategies are most effective, how artificial intelligence (AI) is playing into raising capital, and where founders are finding growth resources. 

To help address these challenges and guide startups in their investment journeys, we surveyed 500 early-stage startup founders across the United States, UK, Ireland, Germany, and France, and talked to founders and VCs about their experiences.

Who's winning the new battle for startup funding?

These days, funding dollars are hard to come by. Global VC investments are "tepid" and the fundraising scene for startups is more complex than ever, following several years of massive investments, then a steep slowdown in 2022. Today, VCs are looking for profitability, and the most important metric they're focusing on is revenue growth rate.

74% of founders feel that startup fundraising has been more challenging or the same as last year in 2024

"Believe the 'no', ignore the 'why.' We got passed on by over 100 investors.”  shared Arjun Mahadevan, CEO of doola. "Something I learned the hard way is that in life, if anyone's interested, they're going to move faster, and you need to be prepared for that."

What's Inside

This comprehensive, web-based report is instantly accessible from anywhere, beautiful, and easy to read on desktop or mobile. The data and insights include:

  • Investor criteria detailing what investors are looking for in startups
  • Successful strategies used by startup founders to connect with, track, and manage investor relationships
  • Top tech stacks used by startups to manage investor relations
  • Data on leading funding sources based on funding stage
  • Most impactful metrics used by investors when making investment decisions based on funding stage
  • Fundraising benchmarks by stage
  • Insights from in-depth interviews with VCs, independent investors, and startup founders

Read the free report  

Report Insights

Don't have time to read the full report? No problem. We've combed through the report and summarized the key findings for you in these blog posts.


Read the free report  

Contributors

In addition to the survey of 500 respondents, the report also contains insights from a select group of investor veterans and startup founders.