HubSpot Professional includes everything in HubSpot Basic, and then takes things to the next level with more capacity to track additional competitors and keywords, and most importantly, integration with Salesforce.com through the Salesforce AppExchange.  This integration enables your salespeople to have valuable intelligence on their leads, including details on all of the website visits a lead has made with a list of all the pages and duration of the visit - right at their fingertips in Salesforce.com.  Plus, HubSpot Professional enables closed-loop marketing reports, so you can know exactly which leads are closing into customers and which ones are not, helping you to optimize your marketing campaigns.

Click to launch this short closed loop marketing demo video.

HubSpot Professional allows you to better optimize your campaigns & marketing budget but making it clear what programs are working and what programs are not working.  Marketing gains new visibility into the sales funnel, and can now measure the sales effectiveness of different leads.  HubSpot Professional also empowers the sales team with lead intelligence, helping them to call the best leads with the best information, so they can be as effective as possible, increasing the sales close rate.  Hubspot Professional provides the following benefits:

• Closed Loop Marketing - Understand exactly which marketing programs and campaigns convert into customers
• Inbound Marketing- Inbound marketing system to help your company get found by more qualified prospects in search engines, blogs and social media
• Lead Intelligence- Empower sales with lead profiles including website visits, page views and forms the lead filled out, all synchronized with Salesforce.com