Marketing Analytics

HubSpot gives you actionable analytics that track the effectiveness of your marketing efforts across channels. With HubSpot you'll know:

  • How your leads first found you
  • What were the critical touchpoints that led to conversions
  • Which marketing campaigns generate the most sales
  • What actions generate the highest quality leads
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Sources: See which channels drive your best traffic and leads

Do you know which of your marketing channels are bringing in the most customers? In today's multichannel world, it can be tough to tell. HubSpot lets you see your top performing channels - in terms of visits, leads and customer acquisition - so you know when to double down and when to pull back, making your marketing investments smarter.

  • Social Media Measurement: Understand how social media is driving leads.
  • Organic vs. Paid: See how much of your search traffic can be attributed to search engine optimization, and how much you're paying for.
  • Buyers vs. Browsers: See which channels brought in serious leads versus website visitors who just came to look around.
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Conversions: See which events moved the sales process along

Which of your marketing activities are most effectively moving your prospects through the sales funnel? HubSpot's conversion reports tell you, allowing you to focus your time and money in the right places.

  • Last Touch Report: Know what your leads did right before converting.
  • Conversion Assists: Identify your most influential pages and interactions.
  • Time to Completion: Understand how long your best leads took to make their decision.
  • Reverse Funnel Analysis: Determine your customers' true path to purchase.
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Return on Investment: Tie all of your marketing to the bottom line

Do you know which of your marketing activities are driving sales? Because HubSpot analytics tie into your CRM system, you can see much more than just traffic and conversions -- you can also see which activities drive new revenue.

We call this full-funnel view closed-loop reporting, and it aligns sales and marketing like never before. It allows marketers to make smarter investments. It allows sales reps to make warmer calls and to tailor their conversations to their leads' interests.

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A/B Testing: Test and optimize your web pages

Stop making guesses about your website design. Use HubSpot to run A/B tests to make sure you're making real improvements to your site.

A/B testing in HubSpot enables you to create multiple versions of your landing pages and run them for segments of audiences simultaneously. We then track that data and show you which pages perform better. We also tell you when the test becomes statistically significant.

When you're ready, you just disable the variations that don't work as well, and run with the winning page. It's that easy.

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Benchmarks and Competitors: Keep track of your rivals

Wondering how your marketing stacks up against your competition -- or other companies your size? HubSpot makes it easy to set goals and see where you stand on traffic, inbound links, conversion rates, lead generation and other important metrics.

  • Track Up to 10 Competitors: See how your competitors are faring in search, social media and lead generation. It's easy to enter competitors, and the analysis is nearly instantaneous.
  • See Detailed Reports: After you look at the overview, get a detailed report on any individual competitor to delve deeper into their strengths and weaknesses.
  • See Industry Benchmarks: Compare your lead and sales conversion rates with other companies in your industry.
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Monthly Marketing Report: Take internal reporting off your plate

Each month, it happens like clockwork. Marketers take several hours to pull data, compile charts and build PowerPoints, all to demonstrate the progress their team has made in driving leads and sales that month. HubSpot wants to give you that time back.

  • Receive a monthly email with a downloadable, personalized report on your company's progress.
  • Customize the PowerPoint report to add additional material.
  • Read tips on what to do next month to grow your results.
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