Track hundreds of keywords and identify high volume, relevant, attainable keywords to optimize your site around.
The first step in getting found online is understanding what terms people are using to search for your products or services. Keyword Discovery is the process of finding the "best" keywords to use to optimize your site. The best keywords are relevant to your business, searched often, and non-competitive.
HubSpot's Keyword Grader helps you develop a list of hundreds of potential keywords and identify the best terms for you to use to optimize your site. HubSpot also gives you the ability to track your rankings on search terms over time and track which keywords are driving actual traffic and leads, helping you as you create more relevant content on your website or blog.
To learn more about why determining the right keywords is important and why search engine optimization is critical to your inbound marketing efforts, take a look at the resources in our Search Engine Optimization Marketing Hub.