There are a number of marketing analytics tools available today, but it seems like very few of them actually give you insight into what is driving your leads decisions and what you can do to improve your marketing and increase conversions.
Tie Your Page Views Back to Real People
Most analytics systems are anonymous and, even if they can give you lots of data -- page views, browser-types, time-on-site, location -- they fail to tie that data back to what’s really important; prospects and leads. HubSpot’s marketing analytics package bridges the gap between your contacts and your online tracking, allowing you associate an individual lead with an otherwise anonymous “vistor,” giving you powerful marketing and sales reports.
See Your Entire Funnel from Visit, to Lead, to Customer and Calculate ROI (Closed Loop Reporting)
HubSpot’s marketing analytics lets you understand your funnel the way you’ve always wanted to. The combined powers of our website analytics and marketing database allow you to understand exactly where your visitors leads and customers are coming from. What used to require hours of data manipulation and Excel wizardry is taken care automatically with HubSpot’s sources report.
Start Making Decisions with Easy to Use, Actionable Reports
No formulas or pivot tables required (but you can still have them if you want). HubSpot’s marketing analytics package is designed for marketers, so we’ve built in all the essential reports, no extra configuration required.
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