Understand which marketing activities impact traffic, leads and sales

HubSpot closed loop marketing analytics lets you understand the entire sales and marketing funnel -- from prospects to leads to customers -- to define which marketing activities drive traffic, and, more importantly, leads and customers. Slicing and dicing this single, accurate source of data across varied campaigns and timeframes lets you report marketing ROI to direct investment in the marketing tactics that help you win more customers.

Check the HubSpot blog for more on how you can improve the efficiency of your marketing campaigns via closed loop marketing.

HubSpot analytics is a key component of all HubSpot products:

• HubSpot Small Business customers gain the benefit via HubSpot-hosted websites only
• HubSpot Medium & HubSpot Large customers can integrate these analytics with third party CMS hosted websites and may benefit from additional Salesforce.com integration

For additional information about why you need Web and marketing analytics to evaluate the successes and shortcomings of your inbound marketing campaigns, have a look at the helpful resources in our Web Analytics Marketing Hub.