Understand the effects of marketing activities on traffic, leads, and sales analytics
HubSpot gives you the ability to look at your entire sales and marketing funnel - from prospects to leads to customers - and overlay your marketing activities on top of that. This gives you the ability to figure out what marketing activities drive traffic, and, more importantly, leads and customers. This closes the loop between marketing and sales, making both teams more effective.
HubSpot also gives you the ability to see where your traffic is coming from - which websites, blog links, keyword searches and which other sources. This information is most helpful as you start to build specific landing pages for particularly productive links or keywords to improve the likelihood of converting those potential customers.
Check the HubSpot blog for more on how you can improve the efficiency of your marketing campaigns via Closed Loop Marketing.
The HubSpot analytics package is available to HubSpot Owner customers on HubSpot-hosted websites only. The marketing analytics package is available on external websites for HubSpot Marketer customers.