Too many marketing automation campaigns look like a tangled mess of branches. Instead of only focusing on arbitrary email opens and clicks, HubSpot graduates your leads from a campaign the moment they achieve a new status.
HubSpot Workflows can accomplish so much more than just sending emails to prospects. You can use HubSpot to send internal notifications, score leads, and even personalize the content on your website to each viewer.
You can upload a list into any marketing automation tool, but what happens when that list runs low or the addresses erode? HubSpot is a full-funnel marketing platform. We give you tools to grow your list in addition to sending to it.
HubSpot makes it easy to start building automated workflows from scratch, or in a structured way based around your buyer personas and goals. Here's an example campaign built around a buyer persona — "CIO Charlie".
HubSpot takes everything you know about a lead into context to put your leads into the most relevant workflow for them right from the start.
When a lead reaches the set goal, the campaign stops. From there, you can move them to a new campaign, send them to sales, or take other actions.
Campaigns can contain as many steps, actions, and delays of any length as you’d like. Actions can range from follow-up emails to internal notifications.
HubSpot’s content tools help you attract new visitors, and tools like Landing Pages and CTAs help you convert that traffic into leads.
HubSpot builds a profile of each lead you’ve captured, so you can easily segment and personalized content to them.
Easily set criteria to categorize, nurture, and profile your leads based on their specific characteristics and behavior.
As with any Marketing Automation tool, you can send targeted email messages based on the interests, behaviors, and current stage of your prospects.
Use smart content and smart calls-to-action on your landing pages and website to show the same targeted messaging your prospects see in your emails.
Create targeted lists of important prospects to monitor in social media. Get email alerts when an important prospect mentions you or a keyword on Twitter.
“HubSpot is a perfect marketing tool for our business because it has the marketing automation power to help us grow our sales pipeline, market presence, and provide effective analytics to understand what’s working and how to fix what’s not.”
When a contact submits a form or completes any action that could add them to a Smart List, Workflows automatically changes any of the data in their Contact Record.
Workflows can automatically trigger the addition of contacts to Salesforce.com campaigns, or pull contacts from existing campaigns and nurture them accordingly.