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Workflows

Automation beyond email.

Goal-Based Nurturing

Every workflow you build in HubSpot can easily be tied to a clear goal, so you’ll always know what is working.

More than just email

Choose from dozens of different types of triggers, conditions, and actions to make your nurturing campaigns hyper specific to every individual contact.

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Nurture your contacts & customers. Update details your database. Alert your team. Trigger tasks. HubSpot Workflows have an endless number of uses, but are easy to get started with.

So, what makes us different?

Grow your list

You can upload a list into any marketing automation tool, but what happens when that list erodes? HubSpot gives you tools to grow and replenish your database.

More than just email

HubSpot Workflows can accomplish much more than just sending emails. Use HubSpot to send internal notifications, score leads, and even personalize the content on your website to each viewer.

Easy to track

You’ll never be left questioning whether the emails you are sending are actually moving the needle. Goals tell you if your prospects are moving to the next stage in your funnel.

Automation that Moves the Needle

  • Build simple follow up campaigns or complex, multi-stage journeys with multiple branches and actions easily.

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  • Workflows makes it possible to give every contact in your database the specific attention they deserve - and that you would never have the time to provide otherwise.

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  • Workflows works at every stage of the customer lifecycle. Nurture early stage leads. Hand leads off to sales. Keep in touch with your customers over the long term.

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Workflows helped one customer reduce their average sales cycle by 66% by nurturing contacts to sales readiness.

Features of Workflows

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  • The all-in-one nature of HubSpot means you can easily see if your workflows are helping you meet your end goals.

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  • HubSpot takes everything you know about a lead into context with branching logic to put your leads into the most relevant workflow for them, and keep it personalized along the way.

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  • Workflows works seamlessly with HubSpot Email. Build beautiful emails easily and make changes in our visual editors without every touching a line of code.

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Features

Segmentation

Use advanced segmentation logic to determine exactly who gets enrolled in your workflows and when.

Branching Logic

Check conditions along the way to alter a workflow, stop a workflow, or move a contact to a different next step.

Automate Content Personalization

Go beyond email by using Workflows to categorize your contacts and serve them highly targeted messages across your entire website.

Internal Alerts & Notifications

Trigger internal notifications & alerts for your team when a contact takes a meaningful action or hits an important threshold.

Webhooks

Trigger webhooks to notify an internal system about a change to a contact or company.

Set Sales Tasks & Campaigns

Add tasks to Salesforce to alert your sales team to contacts they should follow up with. Easily associate records with a Salesforce campaign.

Starting at $800 / month. Workflows is a part of HubSpot Professional and Enterprise.

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