Marketing Automation that will delight your prospects and customers.
Stop buying lists and sending annoying email to your prospects. With HubSpot, you can build a pipeline of new, engaged contacts to nurture with quality, relevant content.
Marketing Automation is just one part of HubSpot’s complete marketing software.
How HubSpot Marketing Automation is different.
HubSpot’s Workflows tool is all about getting your leads to meet the goals you set.
Traditional Marketing Automation Logic
In other systems, a marketing automation campaign often looks like a tangled mess of branches. Because these campaigns focus on arbitrary email opens and clicks, a lead doesn’t exit the marketing automation flow until they complete those actions. If a lead achieves the goal outside of the campaign, they’ll still continue to receive the same automated communications. That’s not loveable marketing.
HubSpot’s Marketing Automation Logic
HubSpot’s Workflows tool takes a more effective approach that is easy to build, improve over time, and is centered around moving your leads towards your marketing goals. Leads exit the marketing automation Workflow once they complete your desired goal — like achieving a certain lead score — whether or not that happened inside of the Workflow. You’re never left wondering whether or not marketing automation is actually working for you.
Goal-based campaigns keep you and your leads on track.
Building a campaign in HubSpot is easy, and every campaign you create has a clear goal that you choose.
- Nurture with love. HubSpot takes everything you know about a lead into context to put your leads into the most relevant campaign for them right from the start.
- Set a goal. When a lead reaches the goal, the campaign stops. From there, you can move them to a new campaign, send them to sales, or take other actions.
- Add steps and actions. Campaigns can contain as many steps, actions, and delays of any length as you’d like.
HubSpot has the tools to help you build a steady stream of new leads to nurture.
- Attract and convert new leads. Content and optimization tools help you drive traffic to your website, and tools like Landing Pages and CTAs help you convert that traffic into leads.
- Centralize your marketing database. HubSpot’s Contacts Database builds a rich profile of each lead you’ve captured. Easily segment, personalize, and market to leads taking every detail and touch point into account.
- Categorize your leads. Easily set criteria to categorize, nurture, and profile your leads based on their characteristics and behavior.
Send the right message at the right time, across every channel.
- Deliver wonderfully designed and personalized messages with Smart CTAs. Whether your lead is interacting with an automated email, your website, blog, or landing pages, they’ll automatically see the right CTAs.
- Never miss an opportunity to convert a lead with highly targeted, relevant offers geared towards directing them down the funnel.
HubSpot is a perfect marketing tool for our business because it has the marketing automation power to help us grow our sales pipeline, market presence, and provide effective analytics to understand what’s working and how to fix what’s not.
Mark Pendleton
Channel Marketing, NEC Corporation of America
See how NEC Corporation of America grew with HubSpot’s Marketing Automation
Market to actual people, not clicks and opens.
Personalized marketing automation guides leads down your funnel.
- Powered by a rich contacts database. Workflows use data from a rich contacts database, so you can personalize by buyer persona, position in the sales cycle, or any other property in a contact’s record.
- Tied to every channel. Workflows are tied to every marketing channel, so your leads will see relevant, personalized messages no matter where they are on your site.
- Targeted communication. As the needs and behaviors of your leads evolve, they’ll continue to see only the most targeted communications, whether your enriched lead intelligence came from a social click, form submission, or any other marketing channel.
Marketing Automation core features & benefits.
The power of HubSpot is in the integration.
Marketing Automation is more than a stand-alone tool. It empowers an entire
suite of features that will transform your marketing efforts for the better.
How Marketing Automation fits into your Inbound Marketing plan
- Close: Marketing Automation lets you to craft communication that’s tailored to the challenges and lifecycle stage of each lead. Move each contact further down the funnel when they're ready, right to the point of purchase.
- Delight: Go beyond the point of purchase by treating your customers as well as you treat your leads. Keep offering them helpful, remarkable content and keep them aware of upgrades and new products.
