In other systems, a marketing automation campaign often looks like a tangled mess of branches. Because these campaigns focus on arbitrary email opens and clicks, a lead doesn’t exit the marketing automation flow until they complete those actions. If a lead achieves the goal outside of the campaign, they’ll still continue to receive the same automated communications. That’s not loveable marketing.
HubSpot’s Workflows tool takes a more effective approach that is easy to build, improve over time, and is centered around moving your leads towards your marketing goals. Leads exit the marketing automation Workflow once they complete your desired goal — like achieving a certain lead score — whether or not that happened inside of the Workflow. You’re never left wondering whether or not marketing automation is actually working for you.
HubSpot is a perfect marketing tool for our business because it has the marketing automation power to help us grow our sales pipeline, market presence, and provide effective analytics to understand what’s working and how to fix what’s not.