The first step in getting found online is understanding what terms people are using to search for your products or services. HubSpot makes it easy to identify high-volume, non-competitive terms that you can optimize for in order to attract relevant traffic to your site.

• Find out what keywords you’re ranking for, and track your progress over time.
• See what keywords your competitors rank for and how they compare to you.
• Generate a list of alternatives to keywords that aren't converting.

Links into your site are hands down the most important factors in determining your website's search engine ranking. Each inbound link acts as a vote of confidence for your site. HubSpot answers the following critical questions about your links:

• Which sites are linking to yours over time?
• How reputable are the sites linking to you?
• What anchor text was used in links to your site?
• How much traffic and how many leads has each link delivered?

HubSpot gives you full, page-level SEO analysis for each of the pages on your site. HubSpot SEO reports will make it easy to track your traffic-driving keywords, total number of page visits, internal links and number of inbound links.

• Get clear instructions on how to improve your web pages for search.
• Analyze the keywords and inbound links that are driving traffic to specific pages.