HubSpot Social Inbox Focus On What Matters

hubspot social inbox

You want to know what your customers and leads are saying about you on social media. But how do you know who’s who? HubSpot’s Social Inbox plugs into your contacts database, color-codes your customers and leads, helps you prioritize your responses, and delivers real social ROI. It’s the context you need to stop wasting time with impersonal connections and disconnected conversations. Move social media from a side show to a business driver.

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So What Makes Us Different?

Tied into a contact database

People are more than their Twitter handles. In HubSpot, you can see someone’s entire history with your company, from page views to email opens to customer-status.

It shows you Return on Investment

Because HubSpot integrates all of your marketing analytics and CRM, you can finally see the number of leads and customers social media is generating for your company.

Integrated into the rest of your marketing

Having all of your content, reports and contacts integrated into the same system streamlines publishing and makes reporting more comprehensive.

Features

Better Social Monitoring

Stop drinking from a firehose. Through color-coding and prioritized streams of your customers and contacts, HubSpot shows you which Twitter mentions are most important to your business.

Color coding

Color-coded tweets give you more context on who you’re talking to so you can say the right thing, at the right time, to the right people.

Targeted streams

Create keyword monitoring streams of your most important contacts. Trigger email alerts when a contact mentions you or a keyword.

Deeper profiles

Get more information about a contact before reaching out to them by viewing their lifecycle stage, emails read and tweets.

Smarter Social Publishing

Don’t batch and blast. HubSpot’s social media publishing helps you become smarter about the way you schedule and publish on social media.

Across platforms

Publish to personal pages, companies or groups on LinkedIn, Facebook and Twitter.

Schedule posts

Schedule posts in advance for all your accounts, or bulk upload tweets via an Excel or CSV file.

Attach content

Pull in blog posts, images, and pages from the rest of the HubSpot platform for quick publishing.

Analytics That Show
Social Media ROI

Don’t waste time on what doesn’t work. HubSpot analytics will show you once and for all what efforts are generating interactions, visits, leads and most importantly -- customers.

Hard Data

Validate your social media efforts with hard data on visits, contacts and customers generated.

Target Channels

Target your investments and time to the social media channels that work best for your bottom line.

Track Reach

Use HubSpot to grow your social media reach and track your progress over time.

Take Social Inbox
Wherever You Go

Whether you’re on the go with your smartphone or just browsing the web, it’s easy to stay connected to your Social Inbox with HubSpot's mobile app, Chrome extension and browser bookmarklet.

Mobile app

Download the HubSpot app from the App Store or Google Play to publish messages, monitor streams and effortlessly stay connected to social media on the go.

Chrome extension

No matter where you are on the web, HubSpot’s Chrome extension and bookmarklet allow you to compose a message just like you would in the HubSpot software.

Sharing buttons

Set up your HubSpot blog to automatically share new posts as they go live. With one click, place social icons across your webpages and posts for easy sharing.

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“It’s easy to edit and fine tune the searches, which saves us from reading through a stream of irrelevant chatter. We have already seen some big wins and are finding more ways to use Social Inbox for social media monitoring.

Yale Appliance + Lighting
Pat Palingo
Inbound Marketer | Yale Appliance + Lighting
 

Social Inbox +

 

Because HubSpot integrates your full marketing toolset, you get more out of each component when they work together.

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