How are your marketing programs performing? Are you improving existing initiatives based on their results? You should always be measuring your marketing. This page offers a number of resources to teach you how to measure marketing programs, what metrics you should use and how to make changes based on their results.
Measuring Marketing:
Marketing Metrics: What to Measure in Marketing Part I - Executive Level Metrics
Marketing Metrics: What to Measure in Marketing Part II - Website Metrics
Are You Tracking Your Marketing Effectiveness by Channel?
Don't Work for Free. Track Conversions.
The Secret of Analytical Marketing: Obsess Over Experiments, Not Data
4 Simple Ways to Integrate Analytics Into Your Daily Internet Marketing Efforts
How Many Visitors Should Your Site Get?
How to Use Web Analytics to Become a Better Marketer
3 Online Marketing Metrics to Ignore
Expert Advice:
Meet the Expert: 6 Questions With Google Analytics Evangelist @AvinashKaushik
Social Media Measurement:
How Do You Measure the ROI of Social Media? You Don't.
Social Media - How to Measure Marketing Effectiveness
Marketing Analytics 101: How to Measure the Effectiveness of Your Website
Advanced Marketing Analytics (via IMU)
How to Spy on Your Website Visitors Using the HubSpot Software
How to Improve Your Marketing Conversion Using HubSpot
How to Track Your Competition Online Using the HubSpot Software
Learn how HubSpot Marketing Analytics help you improve your inbound marketing campaigns.
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Marketing Analytics in Real Life
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