HubSpot's Website Grader Selected as a 2007 MITX Awards Finalist

by Ellie Mirman


Oct 23, 2007 2:05:00 PM


Website Grader Recognized as One of New England's Best

CAMBRIDGE, MA--(Marketwire - October 23, 2007) - HubSpot today announced its Website Grader has been selected as a finalist in the Rich Media Applications category for The 12th Annual MITX Awards. Held annually by the Massachusetts Innovation & Technology Exchange, the MITX Awards recognize excellence in the creation of web innovations designed, produced or developed in New England.

Begun in 1996, the MITX Awards has grown to the largest and most prestigious awards competition in the country for technology innovations and celebrates the best creative and technological accomplishments emerging from New England.

"New England continues to be a thriving center of technological and creative innovation. We are thrilled to report continued growth in awards entries year on year, as well as in our organization in general," said Kiki Mills, executive director of MITX. "Our awards finalists consistently raise the bar and we are very proud to provide the platform to showcase their work to the public."

Website Grader is a free SEO tool that lets users measure the effectiveness of their websites based on a host of criteria ranging from traffic to marketing and overall structure. Businesses that use the tool receive a percentile score ranging from 0-99 to illustrate how their websites perform in comparison with competitors. For example, a business whose site receives a score of 40 demonstrates that the website is more effective than 40 percent of other sites that have been graded.

"We're really encouraged by the success Website Grader has received since its launch in February," said Brian Halligan, CEO and founder, HubSpot. "What started as something we created for internal use has become a tool of widespread value for more than 125,000 organizations -- illustrating the growing need for companies to use Internet marketing to take advantage of the changing nature of how products are bought and sold."

HubSpot will be recognized with the other finalists in the category of Rich Media Applications at a gala awards ceremony traditionally attended by more than 900 of the region's top interactive technology and business professionals. Winners will be announced at the ceremony in the Boston Marriott Copley Place on Thursday, November 8th. Tickets can be purchased at

The 2007 MITX Awards program is sponsored by Backbone Media, Berman Gobin Creative, Digitas, DLA Piper, Doubleclick, Eyewonder, Fidelity Investments, IBM, PricewaterhouseCoopers LLC and Technology Review.

About HubSpot

HubSpot offers the first integrated Internet marketing platform that lets small and medium businesses take advantage of the changing nature of how products are bought and sold. With tools to quickly and easily update website content, add a blog, perform SEO, create landing pages and analyze every step of the process, HubSpot Internet marketing software is the most effective way for small and medium businesses to get found by more prospects and convert higher percentages of them into paying customers. Based in Cambridge MA, HubSpot can be found at and the Website Grader free SEO Tool is available at

About MITX

Established in 1996, MITX -- the Massachusetts Innovation & Technology Exchange is the leading industry organization focused on the web, bringing together digital technology, marketing and media. Reaching more than 6,000 professionals in New England, MITX is a dynamic and growing community of thought leaders, collaborators, and individuals in search of insight, education and opportunity. MITX hosts over 60 events annually from specialized roundtables, monthly panel discussions and networking events to conferences, forums and two of the largest awards recognition programs in the country. For more information go to


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