HubSpot, a leading CRM, marketing, sales, and customer experience platform, announced a new integration for the Shopify app store. HubSpot’s integration will allow Shopify merchants to bring specific sales data from the user’s Shopify store, including customers, orders, and products, into the HubSpot platform.

"In an era when almost every business sells something on its website, Shopify has been  invaluable to work with. With this new integration, we're taking that relationship to the next level," said Brad Coffey, Chief Strategy Officer at HubSpot. "The combined power of Shopify and HubSpot gives our shared customers the tools they need to build much more sophisticated ecommerce marketing strategies."

The new integration will make it easier than ever to bring HubSpot's power and insights to online merchants. Customers will be able to see online sales in HubSpot as deals, organize and analyze purchasing patterns, and measure customer lifetime value. The new integration will help ecommerce marketers complete specific ecommerce tasks, like sending transactional emails and building workflows for abandoned shopping cart remarketing.

"We're looking forward to deepening our relationship with HubSpot in pursuit of our shared mission to give all companies, big or small, access to the tools they need to start up and scale up," said Loren Padelford, Vice President and General Manager, Shopify.

For customers not on the Shopify platform, HubSpot also announced its Ecommerce Bridge framework, a new API package that provides a streamlined and official way for developers to connect an online store to HubSpot. This will allow HubSpot customers to build custom integrations, or HubSpot partners to build ecommerce integrations through the Connect Partner program.

Both the integration for Shopify merchants and Ecommerce Bridge are currently available in limited beta, and will roll out more widely in the coming months.

To request an invite for these products or learn more about all of the announcements HubSpot made at #INBOUND17, please visit

Originally published Sep 29, 2017 2:42:17 PM, updated January 19 2023