Introduction

When companies want to grow their revenue, they usually default to more, meaning more sales reps, more marketers, and more people to manage customers. But you don’t always need more people; sometimes you just need better systems.

Case in point: Breeze, HubSpot’s built-in AI engine.

With Breeze, teams can scale without adding headcount. Breeze takes care of the grunt work, so your team can focus on strategy, revenue, and results.

It’s time to stop throwing bodies at the problem and start automating the busywork. Once that’s done, growth becomes a lot more manageable.

What is Breeze AI, really?

Breeze isn’t just a chatbot. It helps teams automate tasks that would normally require hiring additional staff.

Breeze AI consists of four key parts:

• Breeze Agents handle tasks like prospecting, writing content, and answering support questions.
• Breeze Intelligence keeps your CRM clean and up-to-date. It fills in missing details and flags companies that are showing signs of interest.
• Breeze Copilot is your sidekick inside HubSpot. It helps you write, summarize, or find key details without switching tools.
• AI Workflows tie it all together. They respond to actions, such as viewing the pricing page or filling out a form, and automatically trigger the next step.

In short, Breeze helps you run a smarter, faster GTM motion without adding more people.

Sales, without the SDR team

Once Breeze is live, your outbound process can run like you’ve already hired a full team of sales development representatives (SDRs). But instead of adding headcount, you’re adding automation.

Breeze Prospecting Agent

Meet your AI-powered sales rep, the Breeze Prospecting Agent.

It identifies companies that match your ideal customer profile, retrieves contact details, generates personalized emails using CRM data, and sends them automatically (or waits for your approval, if you prefer).

It also determines who to reach out to first, based on who is actually showing interest. You get a full outbound engine that runs in the background, 24/7.

With automation cutting down 66% of the time spent on non-selling tasks, your team can stop babysitting the CRM and start closing more deals.

Buyer intent and auto-add to CRM

Breeze watches who’s visiting key pages, such as /pricing or /contact-us. If a company looks interested, even if it doesn’t fill out a form, Breeze can:

• Add the company directly to your CRM
• Trigger a workflow or outbound campaign

You can set limits using Breeze credits so that it only pulls in a set number of new companies each month. Companies that automate lead generation see 50% more leads and 30% faster conversion times — Breeze just ensures those leads are actually worth chasing.

Predictive lead scoring

Breeze (in Marketing Hub Enterprise) scores each lead based on a combination of fit (such as company size or tech stack) and behavior (like email clicks or pricing page views). The higher the score, the more attention that lead gets.

That score can trigger automated follow-ups, assign the lead to a rep, or route it into a more personalized campaign, so your team isn’t guessing who to prioritize. 

It’s the same approach that helps 71% of automation-powered companies blow past their sales quotas. 

Marketing that runs on autopilot

After sales, the next thing that usually gets messy for startups is content. Content isn’t just writing blogs. Content also involves creating landing pages, emails, social posts, plus handling the endless back-and-forth that comes with all of it.

Breeze makes content easy and avoids the usual generic AI fluff. It’s no surprise that 72% of businesses already rely on marketing automation to nurture leads; Breeze simply adds a human touch without the need for human hours.

Content Assistant

The Content Assistant feature is where Breeze really shines. Give Content Assistant a topic, a few keywords, and the audience you’re writing for, and it’ll draft content that actually sounds like your brand. It won’t be absolutely perfect, but it will be solid enough that you won’t be starting from a blank page.

A bonus is that if you need to test different angles or tones, Breeze can give you a few versions to work with.

You’re still in charge

Breeze moves things faster, but it’s not taking over.

You’re still setting the strategy, selecting the topics, and determining where to place the content. Breeze just helps you get from idea to draft without spending half a day staring at an empty doc.

You edit it, clean it up, and hit publish — simple as that. Ads and short emails might be ready in a day or two. Blogs may take closer to a week. Either way, it’s a lot faster than building everything from scratch.

Social Agent

Breeze also helps with promotion. It can write and schedule posts to match your tone and campaign goals. If a blog is going live, Social Agent can turn the post into a few solid LinkedIn updates with minimal extra effort on your part.

Adaptive testing

If you're running campaigns, Breeze will quietly test different subject lines, calls to action, or bits of copy and adjust based on what’s working. You don’t need to set up the test or wait a week for results. It just does it.

The point isn’t to replace your marketing team; it’s to let them focus on the part that actually requires a human touch.

Onboarding, the scalable way

More customers typically result in more support tickets, more questions, more hand-holding, and ultimately, increased headcount.

But with Breeze, you can scale onboarding without adding to your team and further tightening an already lean startup budget.

Teams that effectively implement automated onboarding see 65% more productive new hires and 77% lower churn in the first 90 days.

Customer Agent

The Customer Agent is your AI support representative, and it’s trained on your company’s information, including help documents, blog posts, and FAQs.

Once live, it can answer common questions, guide users through setup, and help troubleshoot within the chat window. If something is too complicated, the Customer Agent will pass the problem to a human. Because all of its interactions are logged in HubSpot, you always have the proper context.

Response Assistant

For times when a ticket requires an actual human, Breeze ensures your team isn’t starting from scratch.

Response Assistant lives inside your Help Desk and writes draft replies using the full conversation history and CRM data. You can tweak the tone, shorten or expand the message, or simply proofread it before sending.

It saves time without making your support feel robotic.

Onboarding workflow automation

As soon as a deal is marked closed-won, Breeze can take over the handoff. Breeze AI automates onboarding by:

• Sending the welcome email
• Assigning internal tasks
• Kicking off the onboarding checklist

It also tracks progress using your ticketing pipeline so everyone stays on the same page. If you’re using Copilot, it can even summarize onboarding calls and suggest next steps.

Businesses are already heading in this direction, as 83% of HR leaders plan to automate onboarding soon. Breeze just gives you a head start.

CRM intelligence that works while you sleep

Once your onboarding is handled, the question is: what’s next? Here’s what else Breeze can handle in your CRM.

Breeze Intelligence

Breeze keeps your CRM clean and useful without manual record updates. It enriches contacts and companies with over 40 data points, from industry and headcount to tech stack and revenue range.

Breeze also watches who’s showing intent, based on what pages they visit and how often.

If someone appears to be a good fit, Breeze can automatically add them to your CRM or direct them into an outbound sequence.

The payoff is real, as automating this kind of grunt work delivers an average ROI of 544%. 

Form shortening

If a known visitor returns to your site, Breeze fills in the blanks. It pre-fills known fields using CRM data and enrichment from Breeze Intelligence, so repeat visitors don’t have to retype basic information, such as name, company, or industry. With less friction, you typically have more demo requests and higher conversion rates.

Saved views for smarter targeting

You can also build dynamic segments using real behavior and fit. For instance, “Visited pricing page + USA + 51–250 employees.” That kind of view updates in real time and can sync directly to outbound tools, like Clay.

From there, the whole outreach sequence can run on autopilot without anyone having to lift a finger.

Orchestrating it all: AI workflows

Once your CRM knows who’s a good fit and who’s showing interest, Breeze can automatically take the next step.

The AI workflows monitor key behaviors to trigger the appropriate follow-up.

For example:

• Someone views the pricing page → Breeze sends a personalized follow-up email.
• A lead gets a high score → It’s assigned to a rep, and a task is added to their to-do list.
• Someone abandons a cart → Breeze (with eComm tools enabled) can send a reminder to come back.

These workflows connect across your entire system (email, CRM, chat, and sales) so that everything moves in sync. No delays. No dropped leads. Just the right next step, handled instantly.

The TL;DR on Breeze for sales, marketing, and onboarding

You don’t need more people to book meetings, write content, or onboard customers.

You need better systems, with agents that handle the manual tasks, intelligence to identify opportunities, and workflows that scale across every touchpoint.

That’s what Breeze does. It keeps your GTM engine lean, smart, and always on without adding a single name to payroll.