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Part 1: Benchmark Report

Benchmark your startup's AI strategy against 500 peers. See how the funding stage impacts AI investment, team structure, and GTM performance. Data-driven insights for scaling smarter.

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Part 2: AI in GTM Playbook

Explores the AI impact revealed from over 500 survey respondents. CAC reduction metrics, conversion lift data, efficiency benchmarks, and more. Your peer-tested GTM playbook.

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Part 3: Future of AI-Powered Growth

The coming trends in both the business and technology behind AI, and how the startup ecosystem will be impacted. (Coming soon)

Articles

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  • Hack-Your-Startups-Growth

    Article

    Business Adoption, Implementation

    Article

    Hack Your Startup's Growth By Introducing These AI Tasks To The Office The benefits of integrating AI into your startup's workplace; how it can streamline operations, boost productivity, and accelerate growth.
  • Startup-AI-Adoption-Challenges

    Article

    Business Adoption, Implementation

    Article

    AI Isn’t Plug-and-Play: Startup AI Adoption Challenges Nobody Talks About Top AI adoption challenges faced by startups, along with the strategies needed to overcome them efficiently.
  • Agent-SaaS-Ecosystem

    Video

    Agents and Chatbots, Business Adoption

    Video

    How AI Agents Will Rewrite the SaaS Playbook: Insights from Industry Leaders Industry experts from Replit, OpenAI, LiveX AI, and Stage 2 Capital share how AI agents are rewriting SaaS business models, pricing strategies, and organizational structures.
  • HSFS Hero Images - July-Aug 2025

    Video

    Tools and Platforms, Agents and Chatbots

    Video

    Anthropic's Matt Bell on How AI is Evolving from Assistant to Autonomous Partner Matt Bell from Anthropic discusses how AI virtual collaborators are transforming from chat assistants to autonomous partners that multiply human productivity and capabilities.
  • AI-Use-Cases-From-Startups-To-Enterprise

    Article

    Implementation

    Article

    AI Use Cases From Startups To Enterprise Discover different AI use cases, from chatbots to predictive analytics, designed to boost startup growth or efficiency in enterprise companies.
  • New-Way-We-Work

    Video

    Implementation, Business Adoption

    Video

    How AI Is Reshaping Knowledge Work: OpenAI and Read AI Leaders Share Enterprise Insights OpenAI and Read AI leaders reveal how AI is transforming knowledge work, from meeting intelligence to sales predictions and global adoption trends.
  • AI-Stats

    Report

    Business Adoption, Implementation

    Report

    AI Stats Every Startup Should Know Discover how startups are using AI with key stats, trends, and insights to help your early-stage company stay competitive and scale smarter.
  • AI-first-company

    Video

    Implementation, Business Adoption

    Video

    Building AI-First Companies: Insights from Top Startup Founders Learn how top startup founders are building AI-first companies from the ground up. Discover role transformations, hiring strategies, and organizational design.
  • Data-Ecosystem

    Video

    Implementation, Business Adoption

    Video

    Why Data Ecosystems Will Determine AI's Winners: Insights from Industry Leaders Industry leaders reveal why data infrastructure, not AI models, will determine winners. Learn how to build competitive data ecosystems for AI success.
  • ai-first-company-panel-hero

    Article

    Implementation, Business Adoption

    Article

    Our Top 10 Takeaways from AiSummit 2025 Discover our top 10 key insights from AiSummit 2025, including how AI agents are becoming co-workers, outcome-based pricing, and organizational transformation.
  • improving-ai-prompts-feature

    Article

    Implementation

    Article

    The Startup's Guide to Using AI and Better Prompting Practical AI prompting tips for startups to boost accuracy, streamline workflows, and get better business results.
  • Funding-the-Future-of-AI

    Video

    Investment Strategies, Business Adoption

    Video

    Where Smart Money Goes: Top VCs Share AI Investment Strategies Leading VCs reveal where they're investing in AI, from vertical solutions to pricing models. Key insights from HubSpot's AiSummit panel discussion.
  • Infrastructure-AI-Agent

    Video

    Agents and Chatbots

    Video

    What 90% of Startups Miss About AI Agent Infrastructure (And How to Fix It) Learn how to build scalable AI agent infrastructure from industry leaders at Datology AI and Fireworks AI. Cut costs 10x with better data strategies.
  • ai-transformation-aisummit

    Video

    Implementation, Business Adoption

    Video

    AI Transformation Across Product, GTM, and Internal Ops HubSpot CEO Yamini Rangan and Atlassian CEO Mike Cannon-Brookes share candid insights on leading companies through AI disruption at scale.
  • nicholas-holland-agentic-hero

    Video

    Agents and Chatbots

    Video

    Building the Future of AI Agents Learn HubSpot's 4-layer framework for AI agents and discover how industry leaders are implementing agentic AI to transform business operations today.
  • Breeze-shortcut-forms-data (1)

    Article

    Tools and Platforms, Breeze

    Article

    How to Launch a Breeze Customer Agent in HubSpot Learn how RevPartners launched a Breeze Customer Agent in HubSpot with fast setup, smart training, and real results in under 30 days using native tools.
  • investing-in-a_social (1)

    Video

    Investment Strategies

    Video

    Balancing Hype with Real-World Impact: VCs Share Their AI Investment Strategies Top VCs from Emergence Capital, 8VC, A16z, and Fellows Fund share AI investment strategies, founder profiles, and market opportunities at Gen AI Summit.
  • Risks-of-AI_quote

    Article

    Business Adoption, Safety and Ethics

    Article

    AI Risks for Businesses: What Startups Need to Know Watch out for these risks of artificial intelligence in business so you can navigate AI safely and strategically to benefit your startup’s growth.
  • Navigating-AI-Landscape

    Video

    Research and Innovation

    Video

    Open vs. Closed Source AI: Expert Insights on Navigating the Generative AI Landscape AI experts from OpenAI, Anthropic, and Stanford debate open vs. closed source models. Key insights for startups navigating the generative AI landscape.
  • future-of-ai-agents

    Video

    Agents and Chatbots

    Video

    Chatbots, Agents, Copilots, and Robots: The Future of AI Agents Discover insights from AI leaders at Glean, Perplexity, LlamaIndex, and Together.ai on defining AI agents, building frameworks, and what's next for agent technology.
  • foundation-models-percy-liang

    Video

    Research and Innovation

    Video

    The Importance of Benchmarking Foundation Models: Insights from Percy Liang Stanford professor Percy Liang explains why benchmarking is crucial for AI progress and how HELM provides transparent, holistic evaluation of foundation models.
  • challenges-enterprise-ai-adoption_quote

    Video

    Implementation, Business Adoption

    Video

    Enterprise AI Adoption Challenges: Insights from Industry Leaders Top tech leaders from HubSpot, AWS, NVIDIA, and ServiceNow share practical solutions to overcome enterprise AI adoption challenges.
  • Breeze-shortcut-forms-data

    Article

    Tools and Platforms, Breeze

    Article

    Breeze AI is the Shortcut to Better Forms and Smarter Data Follow this tactical guide to shortening forms, enriching records, and scaling insights with HubSpot’s Breeze Intelligence.
  • boost-cs-ai-chatbots

    Article

    Tools and Platforms, Agents and Chatbots

    Article

    9 Strategies for Building Powerful AI Customer Service Chatbots Explore these nine proven strategies to help you plan, build, and launch AI chatbots that improve customer service and scale your support operations.
  • what-you-can-do-with-breeze-hero

    Article

    Tools and Platforms, Breeze

    Article

    What Founders Can Do With Breeze In Their First 90 Days On HubSpot With this step-by-step guide, you’ll be ready to build your GTM strategy in HubSpot with the help of Breeze.
  • ai-chatbot-boost-sales-hero

    Article

    Tools and Platforms, Agents and Chatbots

    Article

    Boost Your Startup’s Sales With an AI Chatbot Can AI help sales teams close deals faster? Beyond quick replies, they qualify leads, schedule meetings, and drive conversions. Here are three key steps to get started with an AI chatbot for your startup.
  • what-is-rag-tsg-hero

    Article

    Research and Innovation, Implementation

    Article

    What Is Retrieval Augmented Generation and How Can Startups Use It? RAG enables startups to create more intelligent and context-aware applications, improving the quality and relevance of their services or products.
  • hubspot-ai

    Article

    Tools and Platforms

    Article

    HubSpot's AI Sales and Marketing Tools Leveraging HubSpot's smart AI tools to improve promotion, communication, data management, and customer experience will boost sales and help start-ups succeed.
  • dharmesah-chatspot-hero

    Article

    Agents and Chatbots, Business Adoption

    Article

    Dharmesh Shah Introduces ChatSpot Dharmesh Shah, co-founder and CTO of HubSpot, discusses the potential of generative AI and its impact on business.
  • ai-content-strategy-cta

    Article

    Business Adoption

    Article

    How Startups Can Use AI in Their Content Strategy Studies reveal that AI adoption has helped businesses increase revenue and improve customer experience by automating tasks and freeing employees to do more meaningful, critical work.
  • ai-forward2024-hero

    Video

    Research and Innovation, Implementation

    Video

    AI Forward 2024 AI, product, and growth leaders at this exclusive event shared insights into the latest trends and uncovered strategies for positioning your business for growth. Run time: 90 minutes.
  • disruptive-ai-tools-hero

    Article

    Tools and Platforms

    Article

    5 of the Most Disruptive AI Tools for Startups in 2024 From creating content to handling finances to managing client relationships, these AI tools will help startups level up this year.
  • ai-policy-hero

    Article

    Business Adoption, Safety and Ethics

    Article

    Creating an AI Usage Policy for Startups [+Template] A guide to creating an AI usage policy to ensure your business uses AI ethically, legally, and appropriately.
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HubSpot AI

HubSpot's customer platform is infused with AI tools that help you work smarter and more efficiently. Whether it's drafting content, streamlining workflows, or enhancing data analysis, HubSpot’s AI tools empower you to stay ahead in today's fast-paced business landscape.

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Bardeen

Bardeen is a small startup with a strong engineering culture, a passion for automation, and hunger to ship great product. Using AI, it can help you delegate tedious work with a few lines of text. Get a special offer for HubSpot for Startups customers to get 80% off.

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Dialpad AI

Dialpad’s integration with HubSpot provides a seamless sync presenting call activity along with sales data, so that you can get a more accurate forecast of how deals are developing. Dialpad's AI tools improve customer correspondence and service Automated Speech Recognition (ASR), Natural Language Processing (NLP), and Semantic Search.