Learn how HubSpot's Partner Program helps marketing, ad and design agencies grow their businesses and smooth out their cash flow by providing inbound marketing retainer services that produce a proven ROI for clients.
Marketing agencies are increasingly being asked by clients to help generate more and better leads for their sales teams. Yet very few agencies have experience generating leads online, let alone helping sales and marketing teams function together as one unified team with common goals and mutual accountability. In this webinar you'll learn how to work with sales and marketing to align goals and systems.
This webinar will help you understand the services and processes that forward thinking marketing services firms are providing to help their clients nurture more of their inbound leads into qualified, warm sales-ready leads.
In this webinar, you'll learn a 5 step process to help clients turn more leads into sales, including:
- Building Strategic Re-useable Content Assets
- Nurturing Leads with Email
- Scoring and Tracking Lead Engagement and Interests.
- Improving Sales Productivity by Providing the Right Data to Sales
- Getting data and feedback from sales to improve ROI of all marketing activities.
Learn how to diagnose your prospect's needs and build a custom inbound marketing services proposal that includes a plan for:
- Search engine optimization and pay per click management.
- Branding, messaging, content creation.
- Public relations and social media marketing.
- Web design and development.
- Online lead generation, lead nurturing, lead qualification.
- Aligning marketing and sales processes, goals and messages.
Learn how to:
- Use a HubSpot free trial to gather the data to predict attainable traffic and lead volumes.
- Build state of the art landing pages that consistently convert traffic into leads.
- Develop compelling calls-to-action and track their performance.
- Use HubSpot analytics to pitch clients a proven ROI.
- Use HubSpot to quantify the traffic, links, and leads produced by each of your campaigns.
Learn how to:
- Sell website design as part of a long term inbound marketing strategy.
- Cost effectively build websites from scratch on a content management system that is designed to maximize lead generation.
- Determine what websites are a good fit for the HubSpot CMS and learn how to smoothly migrate their existing content.
- Launch a site quickly leveraging HubSpot's customizable templates.
- Customize the look and feel of a site with CSS and flash.