The Content Optimization System

    Deliver the most personalized web experience possible. No matter the device.

    Why's COS better than CMS?

    Part content system, part personalization engine. HubSpot's COS is the first integrated website, blog and landing page system to be optimized for mobile right out-of-the-box. Fully integrated with every marketing channel, it adapts to each viewer's unique context.

    How Content Management Systems work:

    How the HubSpot COS works:

    • A CMS needs additional coding to optimize for mobile.

      Many CMS tools today require special templates or additional coding to optimize for mobile.

    • The COS is mobile-optimized out-of-the-box.

      Using built-in responsive design, HubSpot is ready for any device, from phone to tablet and beyond.

    • A CMS is isolated.

      Content Management Systems often stand alone, creating a static and fragmented experience for your visitors.

    • The COS is integrated with every marketing channel.

      HubSpot is a complete inbound marketing platform. So not only are all of the tools you use in one place, your customers get a seamless experience from email to social to web. Brilliant.

    • A CMS provides the same static experience for everyone.

      79% of website visitors want a site that “makes it easy for me to find what I want.” And yet, most websites show the same thing to every person that visits.

    • The COS can be personalized to individual viewers. Pro & Enterprise Only

      At the professional and enterprise levels, HubSpot adds in smart content, forms and CTAs. Smart content enables you to personalize your pages to the changing needs of each lead and customer.

    • Some CMSes are slow to load.

      Speed and performance of your website will vary depending on what content management system you use.

    • Many CMSes haven’t caught up with recent search engine changes.

      Social media and mobile have more influence on SEO than ever before. Despite that fact, most CMS tools have yet to incorporate these elements out-of-the-box.

    • The COS was built for modern search.

      With author tags, social media and keyword tools built throughout, the COS is optimized for the modern rules of SEO.

    What's in the Content Optimization System?

    Smart Content

    At the pro & enterprise level, use Personalization Tokens and Smart Content to make your pages more relevant to certain segments of visitors.

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    COS Landing Pages

    Convert visitors into leads with integrated landing pages. Remove barriers to repeat conversions with forms that shrink over time.

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    COS Blog

    Attract visitors with a blog that's optimized for mobile, search and social.

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    COS Sites

    Create an entire website that adapts to individual viewers and devices.

    View the endless possibilities when designing on the COS.

    Make your company's content more personal than ever with Smart Content. Pro & Enterprise Only

    Personalized Content

    Different views for different personas.

    Your company attracts people from a variety of industries, experience levels and with different titles. And you tailor your emails to different audiences--so why not your website? With HubSpot, your web pages can adapt to show the targeted content, images, forms and CTAs for each audience.

    Different experiences for different lifecycle stages.

    Shouldn’t your loyal customers have a more personalized experience than first-time visitors to your website? We think so. In HubSpot’s Content Optimization System, your website evolves as your customers do, helping you map the right content to the right person, at the right time.

    Make your company's site more personal than ever. Get a personalized demo.

    Improve your conversion rate with HubSpot Landing Pages.

    Landing Pages

    HubSpot Landing Pages enable you to build, publish, and promote a landing page in seconds without requiring IT or any coding knowledge. Those pages are automatically optimized for any mobile device and can be used to spark a targeted follow-up campaign. Plus, at the pro and enterprise levels, Smart Content can be used to tailor your landing pages to be best suited to their audience.

    Learn more about COS Landing Pages.

    Attract traffic and increase search rank with HubSpot Blogging Software.

    1. Optimize for search. HubSpot’s built-in SEO tools help identify words that'll improve your posts’ rank on search engines. Use author tags and social media integration to further your accessibility.
    2. Optimize for mobile. HubSpot’s blog templates are responsive on mobile devices like smartphones and tablets. You can even get an as-you-type mobile preview of your post.
    3. Optimize for social. Automatically publish new posts to your favorite social networks and choose an image from your post to be featured.
    4. Optimize your subscriber options. Enable readers to subscribe to daily, weekly, monthly or as-it-happens emails from your blog.
    Blogging Software

    Create an entire website that adapts to fit your leads and customers.

    Create a website that adapts to fit your leads and customers
    • The right mix of ease of use and design flexibility. HubSpot created a straightforward interface for marketers without sacrificing options for designers.
    • Personalize your website. COS Sites can be personalized to your visitors. Show a different homepage for different industries or create a tailored experience for your customers.
    • Automatically optimize for mobile and tablets. HubSpot’s site pages are built using responsive design, an approach that repackages content for devices of any size and aspect ratio -- a scalable solution as devices continue to evolve.
    • Get an integrated hub for your marketing. Every marketing tool from COS Site Pages to marketing automation and analytics are all deeply cooperative and connected.