HubSpot announced today that it has expanded its long-standing partnership with Google by adopting Google Cloud to expand its international cloud infrastructure. In addition to providing increased data security for HubSpot customers, the new partnership will also allow the company to invest more in its current Google Cloud product integrations and accelerate the growth of HubSpot’s Free CRM.

Google_Illustration_Sprocket.pngHubSpot’s adoption of Google Cloud for its international cloud needs is the most recent step in a deepening partnership between the two companies, which began with Google Ventures’ investment in HubSpot’s Series D round in 2011. HubSpot is a long-standing G Suite customer and Google’s products have a vocal and enthusiastic user base among HubSpot customers. Integrations for Google Calendar, Gmail, AdWords, Docs, and Drive are some of the most popular integrations among HubSpot users.

“Our choice to use Google Cloud for our international cloud infrastructure is an investment in best-in-class technologies to support the rich systems that make up HubSpot’s software,” said Brad Coffey, Chief Strategy Officer at HubSpot. “Given our existing successful integrations with both AdWords and G Suite, this move is another meaningful step forward in our strategic partnership with Google Cloud. We look forward to working more closely with the Google team to better serve our customers.”

HubSpot will be leveraging the Google Cloud Platform Frankfurt region to support local customer data, as well as provide outage and data protection as needed. The HubSpot product is made up of over 5,000 microservices, including AI and machine learning infrastructure, behind static front end apps. HubSpot's product team updates these services and apps more than 1,000 times a week on average, constantly improving the performance and customer experience of HubSpot's products. HubSpot’s use of Google Cloud Platform in Europe will enable its customers around the globe to benefit from the speed, reliability, and security of Google Cloud.

“The speed and coverage of Google's global network, and strong capabilities in emerging technologies, helped us choose Google Cloud to scale with our rapidly growing user base. And we're already seeing the benefits of the new location in Europe – rendering speeds are up to five times faster now for European customers,” said Kerry Munz, Director of Engineering, Platform Infrastructure at HubSpot. “Privacy and security have always been a priority at HubSpot. Like giving free SSL to all of our customers, our expanded international infrastructure is another investment in increasing reliability and security for our customers.”

To learn more about how HubSpot and Google Cloud are working together, please visit

Originally published Feb 21, 2018 8:00:00 AM, updated January 19 2023


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