Here's What's New in HubSpot.

Inside HubSpot Ads, you can now associate ad campaigns with Hubspot Campaigns. This update will allow you to clearly see the impact of paid media run through the Ads Add-On in the campaign view as well as sources. In sources you will now see paid campaign data along with the term passed through the ads tracking link.

Online ads can play a key role in amplifying Inbound, empowering you to drive increased traffic to landing pages and to get more "bang for their buck" from content campaigns. That said, not all ads are created equal. When it comes to reporting, it's pivotal to be able to slice and dice Search and Social ad campaigns separately, to make the right optimizations for each channel.

We've been working very hard over the past few months to develop something we think is really special. Lead Flows help you take a page with a good amount of traffic and give your visitors a relevant offer to help them convert into leads. What that really means is that Lead Flows combine your CTA (call-to-action), Form, and Deliverable into one unobtrusive widget on the page. 

What are Lead Flows?
Lead Flows are a lead conversion path to convert website visitors into leads. They can be a slide-in box on the lower left or right, a pop-up overlay, or a dropdown banner that are triggered by scroll, time on page, or exit intent.



Why are they different?
Typically, the lead conversion flow sends a visitor from email/social/organic to a blog post with a CTA, then to a landing page where they fill out a form, then to a thank you page where they can download the content. This still applies for more permanent offers that need somewhere to live (i.e. a training course or a webinar explanation), but for offers that don't require a landing page, Lead Flows are a more streamlined and flexible way to convert visitors on your website into leads. It is also helpful for those who may not have many opportunities on their website for people to convert. 

What does a Lead Flow look like?

To provide a better user experience and create consistency across our different apps, we are making a minor change to the HubSpot navigation. The Contacts menu is moving to the second item in the nav (just to the right of Dashboard) on all portals.

The navigation within template provider accounts has been slightly different than the navigation within the Marketing Platform. Today, we're simplifying the navigation within the template marketplace portal and making it very similar to the marketing portal.

Great content starts with an idea, and you likely have one place for these ideas. Whether it's a notebook, or writing them in your task management app, or even a solution like Evernote. The problem is, in these central locations your content isn't fostered towards creation, it's often just stored.

HubSpot Sales tools are designed to make your job easier. That’s why we’re excited to introduce added flexibility and functionality to HubSpot Sales Tools for Outlook.

HubSpot helps marketers and salespeople create an inbound machine. However, we know there are other tools and technology you use to run your business. HubSpot Connect is our effort to unite those tools, through powerful integrations into HubSpot. 

According to a recent study, sales teams spend less than a third of their time actually selling. The rest is spent on administrative tasks like creating CRM records, logging manual activities, and searching for relevant content to send to leads. 

The Sequences editor has been redesigned to make editing sequences faster and easier. A new sidebar makes it easy to drag & drop new templates & tasks into place, and find templates easily with search.

As your sales team grows, it becomes more and more necessary to control access to information. Which team members should be able to add properties and update deal stages? Should everyone be allowed to import and export data? 

Now in HubSpot CRM, you can set much more granular permissions, ensuring that team members are only able to access the information that’s relevant to them.

Your work doesn’t end when you step away from your desk. You and your team are updating notes while out on the road, searching for phone numbers on your way into the office, and checking in on key deals throughout the day.

Now, HubSpot CRM for iOS lets you take your inbound sales process with you, everywhere you go. Researching contacts, updating deals, and connecting with customers is easy and intuitive, regardless of where you are.

One of the things that HubSpot Sales users tell us they like most is how easy it is to access templates, sequences, and documents right from their inboxes. Now, we've made it even better with the new HubSpot Sales Gmail window.

When we released Content Staging for Website Platform customers at INBOUND15, one of the first pieces of feedback we recieved was for supporting multiple domains. Today, I'm happy to announce that Content Staging supports any domains connected to an account.

As a part of the announcement of HubSpot Sales, we are making a few small changes to the navigation our users will see when accessing HubSpot CRM or HubSpot Sales. Now, you'll see one of two different sets of tools when you login, depending on the tools you use -

Three years ago, HubSpot started an experiment that we called Sidekick. It's grown in a big way, and we've decided to bring Sidekick home to the HubSpot brand. As of today, Sidekick will be known as HubSpot Sales! You can read more of the back story behind the change here on HubSpot's Company News Blog.

Knowing how a template is performing before a customer purchases it can be a big driver of sales. Unfortunately, we found these stats were not properly being aggregated and as a result sometimes displayed incorrect information.

As of today, our Google AdWords integration is live and available to all customers via the Ads Add-on.

Connect your AdWords account to HubSpot today through a free trial of the Ads Add-on.

The Ads Add-On connects directly to your AdWords account through OAuth. Allowing HubSpot to edit AdWords campaigns and pull in ads data to combine with HubSpot data. This magical combination of data gives you the ability to automatically track ad conversions. It also shows you the ROI of ads down to the keyword, as well as which ad clicks turn into customers. 

Scheduling demos, calls, and appointments shouldn’t be so hard. Meetings, a new feature of Sidekick for Business makes connecting with prospects (and generating new leads) fast and easy. And now, Meetings is available for Office 365 calendar too! If you are a Sidekick for Business user, you can log in and connect your calendar now.

Meetings gives you a personalized page where your prospects and customers can see your availability and book a meeting - all without the usual email back and forth.

Sequences allows salespeople to send a series of targeted, timed emails to nurture a prospect over time. And now, Sequences allows you to schedule the exact day & time a sequence will begin for a prospect.

Creating beatuiful, engaging, and desired content is a key to the inbound methodology. But the actual process of writing, and designing that content shouldn't be difficult. Starting today brand-new inline editors that allow you to create content directly on the page in an easier way than ever before.

Update: On April 8th, 2016 we will remove access to the previous "split-screen" version of the editors. 

Meetings, a feature of HubSpot Sales, takes the hassle out of keeping your calendar full of appointments by letting prospects book you without the usual email back and forth. And now, it's possible to ask any kind of custom questions on your booking screen.

In August 2015 we released a beta of Social Auto-Fill for forms that allowed you to easily integrate Google+, and Facebook into your forms at the click of a button. The ideas was, with these options available to your visitors they would click a network, sign, and it would pre-fill the form.

Leadin has a new feature that automatically pulls your website's colors so you can customize your popup form to your own branding. Previously, we had basic colors to select from; now your popup forms will align with the rest of your site. The best part? You don't even need to enter your own hex codes- Leadin will do all the work for you. 

Not all of your company’s customers and prospects fit the same mold. They might vary in size, industry, or geography --- or, if your company is like ours, various segments of your audience might be looking to buy entirely different products from you. With such varied customer profiles and needs, not all Sales cycles within an organization can be created equal.

A picture can be worth a thousand words and considering how much time and strategy goes into writing blog titles... the same customization and care should be put into a post’s featured image.

Use Leadin? It's now easy to add multiple users to your account. Previously, you could only have one user, and the only way to work in teams was to give someone else your username and password. Now, multiple users can access the same portal. 

You may have heard about a little tool that we call Leadin. It is a lead capture and insights tool that was unveiled at INBOUND 2015. Moving forward, we'll be posting updates about Leadin right here. In case you missed the details about Leadin at INBOUND, here is a little overview of what Leadin does to familiarize you with the tool. 

HubSpot partner? We've redesigned your partner dashboard to give you clearer look at the status of your accounts, and your progress toward the next step in your journey as a partner. The new dashboard is now available in any portal with the partner navigation.

Throughout your sales process, it's important for every message you send to your prospect to be in context. For example, if you have a prospect enrolled in a sequence and then book a meeting with them, chances are you may want to adjust the message in any further emails you send to them.

Personalization in email is really important. But sending an email with a broken personalization token, or forgetting to set default values (resulting in blanks in your emails) can and has happened to the best of us. Sending links or images with broken URLs is also super embarrassing.

Scheduling demos, calls, and appointments shouldn’t be so hard. Meetings, a feature of Sidekick for Business, helps make connecting with your prospects fast and easy. And now, it's faster than ever.

Let's say you've made some tweaks to your favorite lead nurturing workflow over the last few months --- swapped out some email copy, changed a delay, and added a new if/then branch. When making changes to your assets, it's pivotal to have the necessary data to determine whether your optimizations are having a positive impact. With HubSpot's refreshed Workflow Performance interface, we've made it easy to pinpoint what's working and what's not in your Workflows.

HubSpot helps marketers and salespeople create an inbound machine. However, we know there are other tools and technology you use to run your business. Whether you have another software you love or are looking for something new to solve a specific problem, HubSpot Connect is here to help.

The Connect team focuses on building integrations with the best technology partners in the world. Here's what we've been up to. 

Blogging is an important first-step in Inbound Marketing and attracting leads to your business. UManaging and undersanding your blog content is an important part of the top of your funnel, but it shouldn't be hard to do so. 

As marketers, we rely on email addresses to communicate with our database. On the sales side, that's not always the case. For many sales teams, having an email address isn't a make-or-break situation - they frequently work leads by phone, or track prospects who they haven't yet built up a complete record for.

Your visitors aren’t one-size-fits-all. The languages you display content in, shouldn’t be either. Tailoring your customer experience so that fits every individual visitor, regardless of where they are visiting from, and in the language they use, improves every aspect of your inbound marketing and helps increase conversion rates.

For any developer or designer you know that finding a specific change that was made to your code or design can be frustrating, especially when it happens to affect other functionality. This frustration results in hours spent removing changes or searching for an edit that was made, but it doesn't have to be that way.

Imagine that you've just received a response from an important prospect, and you want to give them a call. Instead of having to switch over to your CRM, search for their record, then dial your phone, it's now one click from the Sidekick sidebar in your inbox.

With email, timing is often the difference between a quick response vs. being lost in the pile. With Send Later from Sidekick, you can write emails when it’s convenient for you, and schedule them to send at exactly the right moment.

A few years ago, HubSpot introduced the COS Uploader as a way developers and designers could work locally with files on the Content Optimization System. During INBOUND15 we introduced a new FTP that has the same functionality of the COS Uploader, but is bi-directional and allows you to use many of your favorite FTP clients.

A new revisions dialogue is now in beta for templates, coded files and custom modules within the Design Manager. Now you can see when someone edits a template, coded file, or custom module and who it was that made the change. You can also see visual changes to the template, coded file or custom module directly from the revision history.

Many teams rely on scheduled reporting emails to keep everyone in the loop on sales & marketing performance. Email Dashboards, a new feature of the HubSpot Reporting Add-On, allows you to schedule an email digest of any dashboard that will get sent to your team on a regular basis.

Love Sidekick, but not a Google Chrome user? The new Sidekick for Windows app makes it possible to get Sidekick notifications and view your Sidekick stream right inside Windows - no need to also run Google Chrome.

Your visitors aren’t one-size-fits-all. The languages you display content in, shouldn’t be either. Tailoring your customer experience so that fits every individual visitor, regardless of where they are visiting from, and in the language they use, improves every aspect of your inbound marketing and helps increase conversion rates.

Use Outlook 2016 for Windows? You'll be excited to know that we've expanded our support to cover the latest and greatest that Outlook has to offer.

Scheduling demos, calls, and appointments shouldn’t be so hard. Meetings, a new feature of Sidekick for Business that works with Google Calendar, helps make connecting with prospects (and generating new leads) fast and easy.

Meetings integrates with HubSpot CRM & Google Calendar to give you a personalized page where your prospects and customers can see your availability and book a meeting - all without the usual email back and forth.

Transactional email is the best way to send, and deliver, relationship-driven emails. But most transactional email is hard. If you want to customize individual transactional emails, it involves a significant amount of engineering time, and you may end up losing control over the email.