How to Calculate Customer Acquisition Cost for Startups
Learn how to calculate customer acquisition cost for your startup, find out what a good CAC is, and discover industry averages and strategies to lower costs.
Customer Acquisition for Startups: Growth Tactics for the First 1000 Customers
Build a customer acquisition strategy for your startup, choose the right channels to get qualified customers, and use KPIs like CAC to your advantage.
Should Your Startup Be Outsourcing Customer Service?
Making decisions as a startup founder is difficult at the best of times, but even more so when costs and brand reputation come into play. Use our expert insights to determine whether outsourcing customer service makes sense for your startup.
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Founder-led SalesHow to Build a Founder-Led Content Strategy in 2025Your startup is a media company whether you embrace it or not. Learn how founder-led content builds trust, drives demand, and makes you the top choice for clients.Article
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RevOpsA Guide to RevOps for StartupsRevOps helps unite different activities in a startup. Find out how to incorporate RevOps in your startup to increase communication and boost revenue.Article
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Founder-led SalesHow to Scale Your Founder-Led Sales StrategyFounder-led sales can be powerful for your startup’s growth. Learn how to create a scalable sales strategy that leverages your knowledge and network.Article
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Customer ServicesCase Study: The Cost of Not Listening to Your CustomersA case study on how one company suffered five straight quarters or revenue decline as a result of not listening to customers and data.Article
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Sales Productivity, Sales StrategiesTop Sales Tools for StartupsExplore sales and pricing strategies for early-stage businesses and the sales tools that startup teams need to grow smarter.Article
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RevOps, Sales StrategiesBusiness Development Strategies for Tech StartupsReady to take your startup to the next level? Explore different business development plans, strategies, and tools that startups are using to grow faster.Article
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RevOps, Sales StrategiesPlanning a Winning Sales Strategy for a Startup SaaS Product LaunchPlanning the sales strategy for a new product launch is more than posting on social media and outreach. Here’s how to approach startup sales for SaaS products.Article
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Product-Led Growth, Sales StrategiesProduct vs. Solution Selling for StartupsConsumers today know what they want. Learn how startups can stand out from competitors by selling solutions, rather than directly selling their products.Article
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GTM Strategies, Sales ProductivityHow Investment-Backed Startups Can Leverage AI to Boost SalesInvestment-backed start-ups should integrate AI tools into their GTM strategies to improve marketing, data generation, customer experiences, and sales.Article
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Sales Productivity11 Ways to Increase Startup Sales ProductivityHigh sales productivity can save money, which is especially beneficial for startups. Learn how to improve your startup’s sales productivity with this guide.Article
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Brand MarketingBranding for Startups: Brand Identity and Website ConversionLearn about the importance of a visual brand identity, how to build a brand, and tips on how to create a high-conversion website.Article
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RevOpsUnlocking Growth With a Good RevOps ManagerRevenue Operations (RevOps) managers consolidate efforts, tools, and data involving sales, marketing, finance, customer support, and operations.Article
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RevOps, Sales StrategiesEffective Sales Strategy for StartupsAre you looking to increase sales as a new startup? Learn how to implement an effective sales strategy plan with this guide to startup sales strategies.Article
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Content MarketingNextGen Marketing in the AI Era: Content is King | HubSpot for StartupsToby Howell of the Morning Brew Daily Podcast, and Ben Sharf, CEO/co-founder of Platter, share insights about using content and media in your marketing.Video
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Content MarketingMastering Media: From Traditional to TransformativeHubSpot's VP of Media, Jonathan Hunt, shares a fascinating keynote on how media continues to shape successful brand and marketing strategies.Video
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Content MarketingBetter Bolder B2B Branding with Kate Newstead of LinkedInLinkedIn's Marketing Science Lead Kate Newstead has a conversation with HubSpot for Startups Brand & Content Strategist Ron Dawson about brand ads that stand out.Video
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Content MarketingStartup Funnel Essentials for Maximizing ROAS on LinkedInRuby James, Head of Marketing for LinkedIn for Startups, shares benchmark report and LinkedIn data to help maximize ROAS and funnel marketing.Video
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Sales ProductivityThe Ultimate Startup Sales & Marketing Planner Kit | HubSpot for StartupsEverything you need to plan effective sales & marketing campaigns that make people interested in your business and happy to be your customer.Template
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Content Marketing, Sales ProductivityEmail Marketing Kit for Startups & Entrepreneurs | HubSpot for StartupsA deep-dive into why email marketing is still important, strategies to do it effectively, plus guides and templates to get you going.Template
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RevOps, Marketing StrategiesGrowth Benchmarksfor Scaling B2B StartupsHubSpot for Startups and LinkedIn bring you a reference guide to help VC-backed startups navigate growth at every stage.Report
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Science of Scaling Podcast
Each week, host Mark Roberge (Sr. Lecturer at Harvard Business School, Co-Founder at Stage 2 Capital, Founding CRO at HubSpot) talks with the most successful sales leaders in tech to find out the science behind scaling a company’s revenue and sales.
Episode Blog | Podcast Home | Apple | Spotify
