No plug-ins or add-ons, HubSpot blog has search engine optimization built right in. Get as-you-type instructions for how to improve your content for search.
There’s no use generating traffic if you can’t convert it. Use HubSpot CTAs to attach your blog posts to a landing page and convert those dedicated readers into lead.
Because HubSpot integrates all of your marketing tools, you can create and customize subscriber emails all from one place. Then use analytics to measure it all.
Spend time creating content instead of formatting your post. Blog Blueprints are in your account and ready to go. All they need is content to fill in the blanks.
Choose from three blog post formats to get started: How-To, List, and Visual. With the structure of your post ready to go, all you need to do is write your post.
Add and edit your blog post images without ever leaving the tool. You can crop, resize, and put filters, stickers, and text over your images to bring them to life.
No plug-ins needed. Get as-you-type tips on how to optimize your content for search engines.
Add social sharing buttons with one click. Claim ownership of your blogs using Google+ Authorship.
Mobile traffic is growing every day. HubSpot optimizes your blog for mobile devices right off the bat.
Organize, schedule, and publish content in one place. The Calendar allows you to coordinate your campaigns across your blog, landing pages, email, and social channels.
Visualize all of your content on one screen to organize and plan different marketing promotions. Decide which marketing channels to use and manage them right from your calendar.
Use the calendar as your home base for your next campaign. Color code content by campaign and identify your marketing channels with individual icons.
Coordinate with the rest of your team by assigning tasks to other contributors. Collaborate on your content and delegate tasks for offline marketing campaigns to others on your team.
Quickly add a call-to-action button or web banner to drive your blog readers deeper into your website. You can even personalize them to each reader using Smart CTAs.
Because HubSpot is an all-in-one platform, you can use landing pages in combination with your blog to help convert traffic you’ve generated into high quality leads.
As your readership grows, use the contact database to keep track of the page views and comments of your blog subscribers and help you know who is most engaged.
Most blogs are stand-alone tools. HubSpot’s is part of a full-funnel platform that helps you turn blogging from an isolated effort to a major marketing channel.
Give readers the option to subscribe to instant, daily, weekly, or monthly updates. Customize the emails to each reader based on your knowledge of them.
See how your blog views and subscribers perform over time, and click in to see what blog post contributed to your success.
At the enterprise level, get even deeper analytics of the leads who discovered you through your blog. Use this information to nurture these leads into customers.
“We had adopted content but knew that we could take it to another level if we had the right tool, and the ability to do our jobs properly. HubSpot is that tool!