Solutions Directory Reviews

Read more about how reviews work, our plans for the future and our review guidelines below.

Review guidelines

Reviews on the Solutions Directory should be from a service provider's clients. A client is defined as someone who has paid for a service from the business. If you're ever questioning whether a company is a client or not, it's probably not a client.

To get a full understanding of our policy towards reviews, please check out our Review Guidelines and Review Terms of Use.

The following groups are not considered clients and should not leave reviews on the directory. Reviews from these groups will be deleted:

1. Reviews from a service provider's own employees

We do not allow employees to leave reviews for their own company. This applies to freelancers or any other type of contracted worker that is affiliated with the business. 

2. Reviews from event attendees

If a partner leads a HubSpot User Group (HUG) or another type of event, those attendees should not leave reviews for the service provider on the directory. Reviews are meant to provide feedback on an provider's ability to deliver ongoing marketing or sales services. Event feedback left by event attendees is not helpful when someone is looking to hire a provider for a service.

3. Reviews from other partners

Reviews from other partners are only allowed if the partner calls out their affiliation and if there was some kind of work exchanged between partners that included a signed contract.

4. Reviews from HubSpot employees

Reviews are meant to provide feedback on a service provider's ability to deliver ongoing services. Reviews left by HubSpot employees are not helpful when someone is looking to hire a business for a service.

Negative reviews

If a profile receives a negative review, please consult the TOU and Guideline linked above. We will only remove a review if it violates these terms. If you think the client is misleading visitors of the directory with their review, please try to reconcile the situation directly with the client first. Please document that communication for future reference. 

If you would like to dispute a review, please send the above-referenced communication along with the reviewer name and company to Our team will look into the review and determine if it warrants removal. At this moment, we do not have an SLA for how long this process takes.

How to leave a review

Start by navigating to the profile page. Scroll down and click the “Leave a review" button.

Screen Shot 2018-05-02 at 11.34.26 AM

A pop-up will show up asking to authorize with LinkedIn. We use LinkedIn to help verify that there has been a business relationship between the provider and client. LinkedIn also helps add transparency to reviews.

Screen Shot 2018-05-02 at 11.35.03 AMOnce LinkedIn is authorized, you'll be taken to another pop-up to leave a review.

Screen Shot 2018-05-02 at 11.36.11 AM
When the review is ready, click submit and the review will appear. You may need to refresh the page to see the review. There is a small delay between clicking on the submit button and when the review appears.

What if you don't use LinkedIn?

We require LinkedIn authentication at the moment. It helps us reduce spam submissions and verify a business relationship between both parties.

We're exploring additional authentication methods that would work for regions where LinkedIn is not as popular or to accommodate those who don’t want to use LinkedIn. Right now, LinkedIn provides us the best method for adding in a scalable layer of qualification to the review process.

How to reply to reviews on your profile

Whether you want to delight a happy customer or handle a client with a negative review, you now have the tools to respond in a timely and strategic way.

You can respond to any review on your profile by following the steps in this knowledge base article.

Replying to Reviews Agency Directory

Additional details:

  • In addition to replying to a review, you can also edit that reply or delete it. 
  • If at first you don't see your review or edit, please wait a minute and refresh the page. 
  • At this time, each review can have only one reply. That means your business can’t reply more than once to the same review, and the reviewer can’t reply to your reply.
  • As of now, when you reply to a review, the person who left the review will not get a notification. This is something we are looking to add as a V2 of this feature. We recommend you follow up with your client directly to let them know about your reply.