HubSpot Authors Create Book Grader to Track Success of Inbound Marketing Book

by Pamela Vaughan

Date

Nov 9, 2009 9:00:00 AM

Have you heard about the newest of our free marketing tools, Book Grader

Inbound Marketing Book Sales Rank
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HubSpot to Present Webinar on News Release Research and Best Practices

by Pamela Vaughan

Date

Jul 28, 2009 10:38:00 AM

Newspapers on Computer

Next Wednesday, August 5 at 1 p.m. EDT the ClickZ Network, ClickZ Social Media & Video Strategies, SearchEngineWatch.com and Search Engine Strategies San Jose is hosting a webinar, "How to Be Smarter Than Your PR Agency - New Research on News Release Best Practices," sponsored by HubSpot and presented by VP Inbound Marketing Mike Volpe and Inbound Marketer and PR Specialist Rebecca Corliss.  The webinar will be moderated by Lee Odden, CEO of TopRank Online Marketing.

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HubSpot Releases State of the Twittersphere Q4 2008 Marketing Report

by Pamela Vaughan

Date

Dec 23, 2008 7:00:00 AM

Inaugural Report Analyzes Real Data Generated by Twitter Grader
 
state of the twittersphere
 
News Facts
  • HubSpot today released the first "State of the Twittersphere" report for Q4 2008.  The report is a comprehensive analysis of Twitter trends based on real data pulled from hundreds of thousands of Twitter profiles accessed through the reports generated by HubSpot's Twitter Grader.
  • Specifically, the report analyzes data regarding Twitter user and traffic growth, twitter user base statistics, tweet statistics, statistics on followers and following, and geographic information.
  • The following are a few key findings from the report
             - Twitter is dominated by newer users - 70 percent of Twitter 
               users joined in 2008
             - An estimated five to ten thousand new accounts are opened 
               per day
             - Thirty-five percent of Twitter users have ten or fewer followers
             - Nine percent of Twitter users follow no one at all 
             - There is a strong correlation between the number of followers 
               you have and the number of people you follow
  • HubSpot's State of the Twittersphere report is inspired by Technorati's State of the Blogosphere 2008, which reviewed survey data taken from a few hundred bloggers.
  • The full State of the Twittersphere report, in PDF format, is available for download on HubSpot's Internet Marketing Blog.  Readers are encouraged to leave their feedback in the comments section of the State of the Twittersphere blog article.  
 
Links for more information:
 
 
 
 
 
Quote, Attributable to Mike Volpe, VP Marketing, HubSpot
"We've received so much positive feedback about HubSpot's Twitter Grader, it was only fair to share with marketers and the Twitter community the wealth of information we've accumulated on our end.  Although it's only our first report, the State of the Twittersphere highlights some interesting tidbits.  We look forward to generating these reports on a quarterly basis and analyzing the changes that make the Twittersphere tick."
 
About HubSpot
HubSpot is an inbound marketing system that helps your company get found online, generate more inbound leads and convert a higher percentage of them into paying customers.  HubSpot helps companies get found by more prospects using search engine optimization and marketing, leveraging blogs and the blogosphere and engaging in online social media.  By using landing pages, lead intelligence and marketing analytics, HubSpot customers convert more prospects into leads and paying customers.  Based in Cambridge, MA, HubSpot can be found at http://www.hubspot.com.
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HubSpot's Inbound Marketing Music Video Goes Viral on YouTube

by Pamela Vaughan

Date

Dec 11, 2008 4:18:00 PM

"You Oughta Know Inbound Marketing" Video Reaches Over 14,000 Views in First 24 Hours
 
 News Facts
  • HubSpot, an Internet marketing company, released its new video, "You Oughta Know Inbound Marketing," on Monday about the advantages of inbound marketing compared to the shortcomings of outbound marketing and cold-calling.
  • HubSpot's video is a music video sung to the tune of Alanis Morissette's "Oughta Know."  The video features a disgruntled and raging female office employee singing lyrics about the inefficiency of outbound marketing tactics and the significance of using inbound marketing techniques such as blogging, search engine optimization, landing pages, RSS, pagerank and Twitter to obtain leads.
  • The video went viral within the first 24 hours of its release, reaching over 14,000 views on YouTube and achieving several YouTube honors, including rankings in the "Most Viewed" and "Top Favorited" categories and the top result in a YouTube search for the keyword "marketing."
  • The component pieces of the song and video are available on the Hubspot Internet Marketing Blog. The components are licensed under Creative Commons, Share Alike and are Podsafe.  Readers are encouraged to use the components to remix and share their own YouTube videos.
  • The video, lyrics and components can be found on the HubSpot Internet Marketing Blog at the following URL: http://blog.hubspot.com/blog/tabid/6307/bid/4437/You-Oughta-Know-Inbound-Marketing.aspx 
 
 
 
Multimedia Elements:
 
 
 
 
Quote, Attributable to Mike Volpe, VP Marketing, HubSpot

"We love using creative ways to get the word out about HubSpot's products, services and philosophy.  Making a video that has the potential to be viral is not only a fun marketing technique but also a great way to exemplify the inbound marketing values HubSpot advocates."
 
About HubSpot
 
HubSpot is an Internet marketing system that helps your company get found online, generate more inbound leads and convert a higher percentage of them paying customers.  HubSpot helps companies get found by more prospects using search engine optimization and marketing, leveraging blogs and the blogosphere and engaging in online social media.  By using landing pages, lead intelligence and marketing analytics, HubSpot customers convert more prospects into leads and paying customers.  Based in Cambridge, MA, HubSpot can be found at http://www.hubspot.com.
 
 
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HubSpot's Website Grader Wins Two Silver W3 Awards for Branding and Marketing

by Pamela Vaughan

Date

Oct 28, 2008 4:11:00 PM

Website Grader Honored for Success in Measuring Marketing Effectiveness of Websites

2008 W3 Awards Silver Winner
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HubSpot’s Internet Marketing Campaign Selected As A 2008 MITX Awards Finalist

by Pamela Vaughan

Date

Oct 23, 2008 12:30:00 PM

"How HubSpot 'Got Found'" Recognized for Outstanding Achievement in Lead Generation

MITX 2008 Awards Finalist
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Mike Volpe and Karen Rubin Discuss the HubSpot TV Internet Marketing Show

by Pamela Vaughan

Date

Oct 15, 2008 6:30:00 PM

News Facts

subscribe in iTunes
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HubSpot to Participate in Panel About the Reality of SaaS

by Pamela Vaughan

Date

Oct 9, 2008 5:35:00 PM

News Facts

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HubSpot to Speak at the Business of Software 2008 Conference

by Mike Volpe

Date

Aug 25, 2008 6:23:00 PM

-- Audiences are Invited to Hear HubSpot Chief Software Architect and Co-Founder, Dharmesh Shah Speak About SaaS, Business Strategies, Business Software and More --

News Facts:

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HubSpot Grows Past 600 Customers with Inbound Marketing

by Mike Volpe

Date

Aug 24, 2008 9:11:00 PM

-- HubSpot Reaches Growth Milestone by Two Year Anniversary --

News Facts:

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