Mailchimp is one of the most popular email marketing tools on the block – if not the most popular. It now brands itself as an "all-in-one marketing platform" to incorporate the product's many value-adds, from automation to landing pages and advertising campaigns.
Based on everything the tool offers, here's when to choose Mailchimp rather than AWeber...
1. You want more scope for complexity
Complexity can be a good or bad thing for different businesses. For businesses that want more scope for complex email workflows and reporting, Mailchimp tends to be a better alternative. However, this only applies to higher plans (Standard and Premium) that give you access to features like automation, send-time optimization and advanced segmentation.
2. You have fewer than 2,000 people on your mailing list
One of Mailchimp's top advantages is its very generous free plan. As a small business, freelancer or entrepreneur, you can easily get started with Mailchimp's free plan and have everything you need for functional email campaigns until you reach the 2,000 subscriber limit or 10,000 monthly sends.
3. You want more features
While AWeber offers simple and easy-to-navigate dashboards, Mailchimp's higher plans include more advanced options that can be useful for some teams. In particular, Mailchimp offers extensive reporting, autoresponder options, send-time optimization and a stronger RSS to email function in its Standard and Premium plans.
If automation is important to you, Mailchimp’s automation features are more advanced than those offered by AWeber, although the most value comes at a higher price point.