Mimio is a global leader in interactive teaching technologies, it provides innovative and affordable hardware and software solutions to meet the needs of today’s top educators. Prior to using HubSpot, Mimio was using multiple platforms to execute their marketing strategy. They tried unsuccessfully for over a year to integrate their Salesforce CRM with their other marketing tools, an effort that drained developer resources better spent on their actual product which aims to increase teacher effectiveness and student engagement in the classroom.
amount they are exceeding monthly leads goals
increase in year-over-year web traffic
page rank of target keywords
Helping students learn is the cornerstone of everything that Mimio® has designed and delivered for over 17 years. A global leader in interactive teaching technologies, Mimio provides innovative and affordable hardware and software solutions to meet the needs of today’s top educators. Classroom by classroom around the globe, Mimio products are increasing teacher effectiveness and student engagement.
Mimio designs and develops leading educational technology products for use to better classroom engagement. Their marketing goals are two fold: 1) to generate qualified leads for their sales team, and 2) to be seen as a thought leader in the educational technology field. Before HubSpot, they used four different software platforms to manage email, landing pages, social media, and website analytics. This made for a fragmented marketing strategy. In addition, their Salesforce CRM was a paramount piece of their marketing and sales alignment, but integrating each platform into Salesforce required more resources than they had ultimately had. Added to this complexity was the bottleneck of having to go through developers to create landing pages and customize email templates. They needed a change and sought an integrated set of tools that would support, not complicate, their marketing.
Vice President of Marketing, Mimio
When it comes to nurturing their leads to convert into customers, Mimio turns to HubSpot Marketing Automation and Lead Management tools. Holly Fritz-Palao, Marketing and Creative Manager at Mimio, said, “We adopted HubSpot’s Lifecycle Stages for our lead funnel, and have built our lead scoring, nurturing, and content development plan around it.” They use HubSpot Marketing Automation to segment customers based on where they are in the purchase decision process. Doing so enables Mimio to show each recipient the most relevant content for their stage, ultimately driving better conversions. In addition, through the Contact Database, Mimio’s sales team now has visibility into the actions their leads have taken on their website and across all marketing channels.
With HubSpot Landing Pages, Lead Management, and Email Marketing tools, the marketing team can quickly create the pages and emails that they need without having to ask developers for help. HubSpot Analytics shows them which of their efforts are working to drive visits, new contacts and customers.
“HubSpot has allowed us to do more with fewer people and resources. We are finally segmenting and nurturing leads, progressively profiling our leads, and have a quick dashboard and reports that show us on a daily basis how well we’re doing. We would never have been able to achieve this without HubSpot.”
We're here to help. Call us and speak with an Inbound Marketing Specialist who will answer any questions you might have.
Give the HubSpot software a try by signing up for a 30-day free trial. You'll get a fully functional account. No credit card necessary.