Partner Day, Cambridge 2019

Fueling the Forces of Your Flywheel


Welcome to your attendee area, .

Check out the photo booth pictures from the evening party

It's a wrap! Partner Day, Cambridge 2019 is now over. 
Here you'll find all your follow-up resources.

Agenda

  • Morning Welcome
    Katie Ng-Mak and JD Sherman, HubSpot

    A New Era at HubSpot
    Brian Halligan, HubSpot

    HubSpot Product Spotlight
    Christopher O’Donnell, HubSpot

    Dharmesh recently said “You are unlikely to run out of ideas. You are much more likely to run out of customers’ patient with your inability to focus on your existing ideas.” And that’s just what we’re doing. 2019 is the year of focusing on existing ideas. Join HubSpot’s Chief Product Officer, Christopher O’Donnell as he walks through the product teams top priorities, all centered around delivering an exceptional customer experience.

  • Architecting the All-On-One Vision with Marketing Hub
    Nicholas Holland, HubSpot

    HubSpot is on a mission to move beyond being just an all-in-one suite of products, and become an all-on-one platform that brings all your tech solutions together. The Marketing Hub is at the center of this vision. In this session, you’ll hear how we’re building up the Marketing Hub with the platform-play in mind, and how you can leverage the Marketing Hub to drive growth for your agencies, and your clients.

    Position the Enterprise Growth Suite Like a Top HubSpotter
    Elise Beck, Stephen Collura and Annalisa Specter, HubSpot

    Want to learn how the most successful HubSpot reps are positioning the enterprise growth suite? Check out this session! But before our reps share their secret sauce, you’ll hear from Elise Beck, Senior Product Marketing Manager of Sales Hub. She will walk through the growth and changes across Marketing, Sales and Service Hub, highlighting the new opportunities for partners. Then we’ll transition to the highly anticipated panel consisting of our top enterprise growth suite selling HubSpotters. They will share the inside secrets on how they successfully position and deliver the suite to customers.

    Integrations 201: When to Introduce Them & How to Package Them
    Arman Ghosh, Growth Panda
    John Elmer, Bayard Bradford
    John Turner, DigitalJ2
    Nancy Riley, HubSpot

    You've successfully implemented an integration for a client and now you want to become an expert. Join this panel session of partner pros and HubSpot's Platform General Manager, Nancy Riley,  to uplevel your integrations knowledge. You'll learn everything from how to train your team, when to introduce integrations, to how to price and package your services around them. 

    Roundtable Discussion: Sales Hub
    Lou Orfanos, HubSpot

    Loved yesterday’s session on “Transforming your agency with sales services,” but still have questions? Want details on the future of the sales product? Swing by this informal discussion hosted by Sales Hub expert and leader, Lou Orfanos.

    Roundtable Discussion: Ads
    Will DeKrey, HubSpot

    Looking to expand your ads offerings? Want advise from HubSpot ad experts on how to increase your retainers through ads? Stop by this informal discussion hosted by HubSpot’s ads product manager, Will DeKrey.

  • Navigating Difficult Decisions 
    Alexandria Hart, Good Joo Joo
    Trish Lessard, Media Junction
    Tyler Pigott, Lone Fir Creative 
    Irina Rosenblit, HubSpot

    Being an agency owner is tough. You have to navigate difficult decisions both from a client and employee management perspective. In this session, you'll hear the experiences of your agency leader peers on everything from learning to say no to certain projects, how to manage difficult clients, to how to deal with internal situations like managing underperforming employees. The goal is to have an open conversation so you know what to avoid if you find yourself in a similar situation in the future.

    The Evolution of Service Hub
    Jen Spencer, SmartBug
    Kelley Wrede, Revenue River
    Michael Redbord, HubSpot

    Service Hub turns one year old at Partner Day 2019, and it’s been a remarkable year of work, success, and learning. But really, how’s Service Hub doing? What’s next for the Service Hub tools? Is Service Hub working for HubSpot? How about for HubSpot Partners? Join Michael Redbord, General Manager of Service Hub at HubSpot, with Jen Spencer, VP at Smartbug, and Kelley Wrede, Director at Revenue River, as they present on HubSpot’s newest and fastest growing product line. This session will examine a year in review for Service Hub, what’s to come in the future, and first-hand case studies of working (and winning) with Service Hub clients. It will also include live Q&A, so please bring questions for a lively discussion!

    Workshop: Why Your Customers Need You to Start Spinning the Flywheel
    Chris Mechanic and Arsham Mirshah, WebMechanix

    Do you want help differentiating your agency and expanding your impact within your client accounts? Join this exclusive workshop led by partner and flywheel expert, WebMechanix. In this workshop you will:

    • Apply the flywheel concepts to your own organization
    • Work with fellow partners to identify common frictions and potential short- and long-term fixes
    • Learn how to develop your own flywheel workshop to go deeper with existing clients and to differentiate your services to prospects

    Note: We want to keep this workshop intimate, so it’s first come, first serve. Get there early :)

    Roundtable Discussion: Marketing Hub
    Nicholas Holland, HubSpot

    If you have unanswered Marketing Hub questions swing by this informal discussion hosted by Marketing Hub expert and leader, Nicholas Holland.

    [ENCORE] Integrations 201: When to Introduce Them & How to Package Them
    Arman Ghosh, Growth Panda
    John Elmer, Bayard Bradford
    John Turner, DigitalJ2
    Nancy Riley, HubSpot

    You've successfully implemented an integration for a client and now you want to become an expert. Join this panel session of partner pros and HubSpot's Platform General Manager, Nancy Riley,  to uplevel your integrations knowledge. You'll learn everything from how to train your team, when to introduce integrations, to how to price and package your services around them. 

  • Transforming Your Agency with Sales Services
    Whitney Parker Mitchell, Beacon Digital Marketing

    How does a marketing agency transform into a marketing and sales services agency? Come hear from Whitney Parker Mitchell, CEO at Beacon Digital Marketing as she shares the process her agency underwent to make the transformation into offering sales services to her clients, and the growth it's brought her agency. You’ll learn how she operationalized their agency for this model and the quick wins your agency can get when started.

    Six Bot Tactics to Jumpstart Your Conversational Strategy
    Remington Begg, Impulse Creative
    Lisa Edwards, HubSpot

    You've probably heard: bots are the future. In fact, if you're wondering whether or not you should incorporate bots into your client retainers, you're asking the wrong question. Bot-powered commerce is the future and represents a massive opportunity for agencies. But you may be wondering how you can start building conversational workflows for your clients. Join us for a conversation on, well, Conversations with HubSpot's Product Marketing Manager, Lisa Edwards, and agency expert Remington Begg.

    Roundtable Discussion: Service Hub
    Michael Redbord, HubSpot

    If you have unanswered Service Hub questions swing by this informal discussion hosted by Service Hub expert and leader, Michael Redbord. 

    [ENCORE] Position the Enterprise Growth Suite Like a Top HubSpotter

    Elise Beck, Stephen Collura and Annalisa Specter, HubSpot

    Want to learn how the most successful HubSpot reps are positioning the enterprise growth suite? Check out this session! But before our reps share their secret sauce, you’ll hear from Elise Beck, Senior Product Marketing Manager of Sales Hub. She will walk through the growth and changes across Marketing, Sales and Service Hub, highlighting the new opportunities for partners. Then we’ll transition to the highly anticipated panel consisting of our top enterprise growth suite selling HubSpotters. They will share the inside secrets on how they successfully position and deliver the suite to customers. 

  • Pick Your Growth Engine: Exploring the HubSpot CMS and Wordpress
    Luke Summerfield, HubSpot

    At INBOUND 2018 we released the CMS as a standalone product. Join Luke Summerfield, CMS developer advocate and GDD expert, to lead a discussion for anyone still considering the benefits of getting into the HubSpot CMS game. In this session, you'll learn about the investment we're making in the CMS, why your developers should check it out (again), and get practical tips from fellow partners in a panel discussion on how HubSpot works with both platforms.

    Roundtable Discussion: Platform
    Nancy Riley and Andy Pitre, HubSpot

    Hearing a lot about the platform but not sure what that means for your agency? Swing by this informal session on all things platform and integrations hosted by platform experts, Nancy Riley and Andy Pitre.

    [ENCORE] Transforming Your Agency with Sales Services
    Whitney Parker Mitchell, Beacon Digital Marketing

    How does a marketing agency transform into a marketing and sales services agency? Come hear from Whitney Parker Mitchell, CEO at Beacon Digital Marketing as she shares the process her agency underwent to make the transformation into offering sales services to her clients, and the growth it's brought her agency. You’ll learn how she operationalized their agency for this model and the quick wins your agency can get when started.

    [ENCORE] The Evolution of Service Hub
    Jen Spencer, SmartBug
    Kelley Wrede, Revenue River
    Michael Redbord, HubSpot

    Service Hub turns one year old at Partner Day 2019, and it’s been a remarkable year of work, success, and learning. But really, how’s Service Hub doing? What’s next for the Service Hub tools? Is Service Hub working for HubSpot? How about for HubSpot Partners? Join Michael Redbord, General Manager of Service Hub at HubSpot, with Jen Spencer, VP at Smartbug, and Kelley Wrede, Director at Revenue River, as they present on HubSpot’s newest and fastest growing product line. This session will examine a year in review for Service Hub, what’s to come in the future, and first-hand case studies of working (and winning) with Service Hub clients. It will also include live Q&A, so please bring questions for a lively discussion!

  • The Future of the Partner Program
    Katie Ng-Mak and JD Sherman, HubSpot

    Join global program leader, Katie Ng-Mak, and HubSpot President and COO, JD Sherman, for a behind-the-scenes view into future improvements to the partner program structure.

  • Ask Me Anything: Agency Partner Leadership Edition
    Sam Ceppos, Jeetu Mahtani, Katie Ng-Mak, Angela O’Dowd and JD Sherman, HubSpot

    Interested in how the team is thinking about the future of tiers and benefits? Want advice on how to best position your agency for success in 2020? Ask HubSpot's Agency Partner Program leadership team anything (we mean it, literally anything), during this AMA style panel session.

  • Spinning Your Agency's Flywheel With Education and HubSpot Academy 
    Kevin Dunn, Chris LoDolce, and Sarah Phillips, HubSpot

    We'll start with some data on how education has helped spin HubSpot's and agency partners' flywheels—from attracting prospects and high-performing talent to then engaging and delighting them as clients and employees. Next, we'll go over HubSpot Academy's road map for increasing educational support for partners through the Learning Center, the Education Partner Program, and the HubSpot Certified Trainer Program. Then we’ll wrap up with upcoming opportunities for partners to be the face of HubSpot Academy certification courses and lessons.

    Building an Agency Team Structure to Help You Scale
    Eric Baum, BluLeadz

    What's the best way to go about structuring an agency? There are several ways to answer this question, but it'll depend on the type of services and clients you manage among other factors. Hear how Eric Baum from BluLeadz has structured his organization and why and when he hired non-billable roles (recruiting, sales, marketing, finance).

    Does Your Retainer Strategy Fuel Your Agency's Growth? 
    Mike Rose and Nikole Rose, Mojo Media Labs
    Nick Farr, HubSpot

    Are your clients and operations helping your agency be more successful? When acquiring new clients, it's always important to assess the profitability for your business. A successful Channel Account Manager and partner duo will discuss how to identify potential risks and make sure your retainers fuel your agency's growth.

  • Details coming soon!
  • Diversity, Inclusion & Belonging in the Workplace: Why it Matters
    Katelyn Craine, Mae Joyce Kettler, Becky McCullough, Melissa Obleada and Jabes Rojas, HubSpot

    HubSpot's building a company future generations can be proud of. We're taking serious steps to advance diversity and inclusion within our organization and think you should, too. Come join us for a panel moderated by HubSpot's Director of Diversity, Inclusion, & Belonging, Jabes Rojas, to hear what HubSpotters are doing to drive innovation, attract talent who represent our diverse users and create more growth opportunities for all of our employees.

  • Executive Spotlight with Jack Connors

    Fireside chat with Jack Connors, co-founder of Hill Holliday, and Brian Halligan.

  • Closing Remarks
    Katie Ng-Mak, HubSpot

    We’ll wrap up an amazing two days and send you on your way to fuel your agency forward!

Decks and Product Resources

Download the presentations used during the event and some additional product resources.

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Presentation Decks

Get access to the presentations used in the sessions and revisit your learnings.

See decks
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Additional Product Resources

Take a look at this complementary product resources we've created. They'll help you master our products and give you tips and tricks to include them to your agency's offerings.

See resources

Integrations Science Fair

Come talk to some of our exhibiting Integrations Partners, and learn about solutions that will allow you to broaden your services.

Visit our Integration Partners on Wednesday, May 29 from 12 PM to 5 PM.

You'll be able to connect with these companies:

  • Verblio
  • Vidyard
  • Trujay
  • SnapApp
  • MAXG
  • Accelo
  • Simplii

Connect with Your Fellow Attendees