All your analytics in one place.
HubSpot has taken the hassle out of analyzing data and brought the results into one centralized place with an easy-to-understand interface.
Analytics is just one part of HubSpot’s complete marketing software.
Why HubSpot Analytics are better.
- People-centric: People are what matter in marketing, not anonymous page views. HubSpot Analytics builds an individual profile of each of your website leads so you can quickly see a history of interactions you have had with that person. Great for marketers and sales people alike.
- Integrated multi-channel view: Instead of siloed analytics from various sources, see all of your channels in one view and understand how they contribute to your overall marketing strategy.
- Full-funnel analytics: HubSpot’s analytics records events continuously, covering the full customer lifecycle from first interaction to most recent conversion.
- Goals and predictive tools: Set a high-level, multi-month visit/lead/customer goal, then model your funnel to estimate the number of visits necessary to hit it.
Target your emails like never before.
The Sources Report shows you how people first discover your company.
Not all traffic is created equal. The Sources Report looks at just the traffic that originally brought visits, leads and customers into your site, so you can learn how they are discovering you, more accurately measure top-of-the-funnel channels like social media, and make wiser decisions about where to invest your marketing budget.
The Conversion Assists Report shows you what pages are most influential. Prof. & Enterprise only
At the Professional and Enterprise Level, HubSpot’s Conversion Assists report helps you identify the most influential pages on your site. You can get a view of the content most commonly viewed by people before they become a lead or a customer. Doing so can help you prioritize pages in the middle of the funnel that work to drive conversions.
Events reporting shows you advanced views of activity on your site. Enterprise only
Want to know what causes someone to click a contact-us button? Or what has to happen before someone interacts with your shopping cart, video, or mobile app? Event reporting at the Enterprise level in HubSpot helps you analyze the details of your marketing.
Detailed analytics for each of your marketing channels.
HubSpot gives you actionable data for individual channels and marketing activities.
Landing Pages analytics
- See the visits, first-time contacts and customers generated through your landing pages.
- Get a list of contacts that converted on your landing page and automatically follow up with tailored, interest-based emails.
- See which channels are working to bring leads into your landing pages.
Email Marketing analytics
- See deliver, open, click and churn data for every email you send. Slice and dice the data to give you the best view.
- See who engaged with your email and save lists for further nurturing.
- Get a detailed graph of overall performance and click popularity in your emails.
Calls-to-Action analytics
- See the visit-to-click conversion ratio for your calls-to-action.
- A/B test your CTAs (at the Enterprise level) and compare data before declaring a winner.
Page Performance analytics
- Get views data for every page and blog post on your site.
- See which pages are ranking for keywords and generating important inbound links.
- Get alerted to problem pages and clear instructions on how to improve them.
[HubSpot has] saved me a lot of guessing and marketing dollars, because now I can show anyone what we are spending that money on, and how well it works.
Cathie Briggette
Director of Marketing, NSK, Inc.
Read full case study on how NSK uses HubSpot Analytics
Resources to keep you one step ahead.
HubSpot offers additional tools to keep you in control of ever-changing analytics, and one step ahead of your competitors.
HubSpot Competitors
- Compare indexed pages, linking domains, mozRank and other key SEO metrics.
- See who has more Facebook and Twitter followers.
- Track competitive data over time to see where you’re edging them out.
Monthly Marketing Report
- Receive monthly emails with a downloadable, personalized and customizable progress report.
- Read tips on what to do next month to improve your results.
- Automate regular emails to your manager or team with your trend data.
HubSpot Trends Report
- Get a week-over-week comparison of each channel.
- Spot problems before they get out of hand and determine what channels need your focus.
- Get recommendations on how to improve each trendline.
Analytics basic features and benefits.
How Analytics fits into your Inbound Marketing plan.
- Attract: Closed loop reporting allows you to track precisely which of your marketing efforts are doing the best job of attracting the best types of customers to your website. Integrate HubSpot with your Customer Relationship Management (CRM) software and enjoy a mutually supportive relationship between your sales and marketing teams.
- Convert: Use closed loop reporting to single out which channels most effectively convert high quality leads and identify where the strengths and weaknesses in your strategy may lie. Remarkable content isn’t truly remarkable unless the data supports it -- and closed loop reporting can provide that support.
- Close: Is your sales team closing the right leads into customers? Does Marketing bring in the most qualified leads to pass on to Sales? Closed loop reporting helps to ensure everyone on your team is most effectively working towards the same bottom line.
- Delight: Your visitors and leads aren't the only ones who deserve access to great marketing content and an engaging user experience; your customers need a website and content that appeals to them, too. Keep on showing them the love with content they care about, long after they've converted.
