Not all traffic is created equal. The Sources Report looks at just the traffic that originally brought visits, leads and customers into your site, so you can learn how they are discovering you, more accurately measure top-of-the-funnel channels like social media, and make wiser decisions about where to invest your marketing budget.
At the Professional and Enterprise Level, HubSpot’s Conversion Assists report helps you identify the most influential pages on your site. You can get a view of the content most commonly viewed by people before they become a lead or a customer. Doing so can help you prioritize pages in the middle of the funnel that work to drive conversions.
Want to know what causes someone to click a contact-us button? Or what has to happen before someone interacts with your shopping cart, video, or mobile app? Event reporting at the Enterprise level in HubSpot helps you analyze the details of your marketing.
[HubSpot has] saved me a lot of guessing and marketing dollars, because now I can show anyone what we are spending that money on, and how well it works.